This article will be continuously updated as companies release news about products that will be on display at the 2025 SEMA Show, Nov. 4-7 in Las Vegas.
Before you check out the show, learn how to shop the show floor.
Opus IVS
Opus IVS will be at Booth #32807 in South Upper Hall, where it will showcase DrivePro2™ and DriveSafe2™, featuring OEM-level ADAS diagnostics built for speed and reliability, and next generation calibration technology.
The company will announce a first-of-its-kind repair planning tool — the collision repair industry’s first solution built to eliminate repair planning chaos.
Opus IVS is also offering a SEMA exclusive deal: the first month free of hotline access for CarDAQ-Pro 360, the ultimate companion tool for vehicle diagnostics, allowing repairers to complete what their scan tool can’t with factory-trained master tech support. Early access is available now here.
Visit www.opusivs.com/sema2025 for more information and to schedule a booth visit.
AkzoNobel
Rendering of custom build Ballistic.
AkzoNobel will exhibit at two locations: indoors at Booth #33129 in South Lower Hall, and at a rig outside, together with Dave Kindig, television star of MotorTrend Network’s “Bitchin’ Rides” and creator of custom car company Kindig-it Design.
The indoor booth will feature serious eye candy: a custom build by AkzoNobel customer Miller & Son Collision from Lancaster, NY, painted with Sikkens. The futuristic build, named Ballistic, is still under wraps for now. The official unveiling takes place at 9:30 a.m. on opening day, Nov. 4.
Also on display all week and ready for a test drive: the company’s Sikkens and Lesonal brands; its patented, state-of-the-art, digital body shop workflow control solution Carbeat; and other innovative digital tools; as well as AkzoNobel’s brand-new Sikkens Autowave Optima, the new one-stop application waterborne basecoat that can cut processing times in half, compared to conventional basecoat application methods. Optima doesn’t require flash-off between layers, so technicians only need to go into the spray booth once.
AkzoNobel’s Acoat Selected service consultants will be on hand all day, every day of the show, to give customers demonstrations of these tools.
Stop by the indoor booth to get a giveaway.
Outside, at Booth #81220 in the Silver Lot, AkzoNobel and Kindig-it Design are showing off a whole row of truly one-of-a-kind vehicles — including a 1969 Camaro painted in Sikkens, a 1957 Oldsmobile painted in Modern Classikk Black Ice and Quarterhorse Brown, and a Kindig custom CF1 Fastback painted in Modern Classikk Black Ice.
These bitchin’ builds stay wrapped up until the big reveal at 9 a.m. Nov. 4. SEMA Live will be broadcasting from the AkzoNobel/Kindig-It Design rig during these unveilings.
In addition to the company’s two show locations, AkzoNobel will also have its paint featured on show cars throughout the massive SEMA event, including:
• 1953 CF1 Cabriolet by Kindig-it Design, painted with Modern Classikk Peribolical
• 2015 Chevy Suburban by Kindig-it Design, painted with Modern Classikk Nostalgic Blue
• 1953 CF1 Cabriolet by Kindig-it Design, painted with Modern Classikk Discreet
• 1953 CF1 Roadster by Kindig-it Design, painted with Modern Classikk Cyanora
• 1979 Pontiac Trans Am by David Stolp of Superior Quality Restoration, painted with Sikkens
Snap-on Total Shop Solutions
Snap-on® Total Shop Solutions (TSS)™ will have a wide array of innovative and performance-boosting products and equipment on display SEMA Show at Booth #32017 in South Upper Hall.
TSS Products will also be featured on the SEMA Live YouTube channel from 3:50-4:10 p.m. PT Nov. 5. SEMA Live allows viewers across the world to witness the unveiling of new products and learn about the latest industry trends occurring during SEMA.
John Bean® will feature several of its award-winning products, including the Tru-Point™ ADAS calibration solution. Two special John Bean 100th anniversary aligners, the V4400 Commander® and the V2380, will also be on display along with John Bean lifts, aligners, balancers and tire changers.
Hofmann® alignment systems, tire changers, wheel balancers, TreadReader™ and the 15K four-post alignment lift will also be highlighted at Booth 32017.
Car-O-Liner® will present an assortment of advanced collision repair equipment, including bench racks, welders, measuring systems, riveting tools and workstations.
Productivity-enhancing products from Cartec™ (headlight tester), Challenger Lifts (lifts and mobile columns), including the award winning 12K HD two-post adjustable lift, and Ecotechnics (air conditioning service products) will be featured, as will products from Pro-Cut™ (brake lathes), Snap-on Diagnostics (scan tools) and SUN® Collision (collision repair information).
TSS will also have a special heavy-duty section at its booth featuring innovative HD products from Challenger Lifts, Hofmann, Pro-Cut and the award winning JOSAM® Cam-Aligner.
SUN Collision
SUN® Collision will showcase its cutting-edge collision repair software at two locations during this year’s SEMA Show.
Collision repair professionals are invited to visit SUN at the Snap-on® Total Shop Solutions (TSS™) Booth #32017 in South Upper Hall and the Mitchell 1 Booth #11239 in North Hall to see firsthand how SUN’s exclusive 1Search™ Plus technology is transforming the way technicians access OEM information for collision and mechanical repairs.
Key features to be highlighted include:
1Search Plus Navigation: 1Search Plus simplifies the repair process by delivering information in a clear, card-based layout that mirrors a technician’s workflow. Each card covers key tasks and data, including materials, component locations, remove and replace (R&R) procedures and technical bulletins. This design lets technicians quickly cut through clutter find the right information — fast.
SureTack Real Fixes: For mechanical repairs, 1Search Plus provides both OEM-licensed data and real-world insights from the SureTrack® community of professional technicians. The database features 45+ million SureTrack Fixes based on actual repair orders, with targeted information presented through its card-based format as SureTrack Real Fixes, Top Repairs and Causes and Fixes.
ADAS Diagnostics & Repairs: Show demonstrations will highlight ADAS information, enabling technicians to diagnose and repair components such as sensors, cameras, radar and control modules. A dedicated Driver Assist quick link provides a complete overview of ADAS components for a selected vehicle, with detailed procedures, specifications and diagrams for repair and calibration.
Interactive Wiring Diagrams: Attendees can see how SUN’s interactive wiring diagrams can accelerate electrical diagnostics. The color-coded diagrams take technicians directly to the component information without a secondary lookup.
Component names are active hyperlinks that take users straight to the information they need, including location, connector views and replacement procedures.
Repair Package for Instant Blueprints: Demonstrations will show how SUN’s powerful search engine delivers targeted information for the SUN Collision Repair Package, helping service writers and estimators generate fast, accurate repair blueprints in just a few clicks. This exclusive feature integrates with estimating systems, mapping data with OEM repair information to support insurance claims.
Comprehensive Coverage: SUN Collision Repair Information offers web-based access to comprehensive collision and mechanical repair data for all makes and models, including most electric and hybrid vehicles. Collision data covers model years 2004 to current while mechanical information goes as far back as 1960.
For more information or to schedule a demonstration at SEMA, visit suncollision.com, call 877-840-1973 or stop by Booth #32017 (Snap-on TSS) or Booth #11239 (Mitchell 1).
Bend-Pak
BendPak Octa-Flex Series lift.
Bend-Pak will display its Octa-Flex Series lift in South Upper Hall Booth #36131.
BendPak’s revolutionary new Octa-Flex Series lift is an eight-arm, two-post lift engineered for maximum versatility, especially with heavy, high-performance vehicles and cab-off work.
On the lift will be a sneak peek at Bend-Pak’s first-ever custom vehicle project: the Valor C10, a full-frame transformation of a classic Chevrolet C10 pickup truck into a modern-day tribute to America’s armed forces. The build is being led by Dustin Hacker and the team at Nostalgia Hot Rods.
The Valor C10 project is being documented and shared online, with regular updates at www.bendpak.com/valor-c10 and on Instagram at @valor_c10. Viewers can follow the build step-by-step through videos, photos and behind-the-scenes commentary. The project is expected to be complete in summer 2026.
BendPak also has a display outside in the Silver Lot, Booth #81210, which will feature two bright pink car lifts: a 10AP two-post lift and the new QuickJack® 8000TLX portable lift, the most powerful QuickJack model ever. The pink lifts are part of BendPak’s Lift for a Cure™ campaign designed to raise money and awareness to help find a cure for metastatic breast cancer.
This booth is also home to BendPak multi-level parking lifts, the new 12AP-SRT short-rise two-post lift, new QuickJack models, the latest Cool Boss® evaporative coolers, Ergochair™ ergonomic work seats, and the JackPak® family of portable power packs. It’s a one-stop shop for equipment from across the BendPak universe — at exclusive SEMA Show prices.
asTech, Driven by Repairify
Repairify will display the future of diagnostics and calibrations in South Upper Hall Booth #32195.
Get hands-on with its latest innovations:
• Connected Calibrations — End-to-end visibility to boost revenue and streamline ADAS calibrations
• asTech Generation 3 — The company's most advanced device yet, built for expanded performance and improved usability
• BlueDriver MAX — Designed for dealerships, auctions and fleets
SATA
SATA is celebrating the 100th anniversary of its first spray gun with the launch of the jet X 100 Years Edition and a strictly limited production of three anniversary spray guns created especially for the occasion.
SATA's jet X, right, and a special edition version, left, for the company's 100th anniversary.
The SATAminijet 4400 B and SATAjet 100 B 100 Years Editions will also be available individually, each carrying the same anniversary design.
In addition, SATA is also introducing the SATA jet X with a simple, elegant exterior in matte black with red accents. The most important innovations are of a technical nature. An innovative nozzle technology is intended to set new standards in atomization: The labyrinth system invented by SATA guides the air in the nozzle so that it exits free of turbulence and pulsation. This ensures that the material is atomized extremely fine and homogeneously. The spray pattern is said to be particularly easy to control with optimized material distribution and clearly defined fade-out zones.
SATA is located in in South Upper Hall Booth #31017.
Hunter Engineering
Several major product introductions will highlight Hunter Engineering’s South Lower Hall Booth #42017.
A total of 28 new or enhanced Hunter products will be exhibited, with dozens of Hunter representatives available for personal consultations and conducting hands-on demonstrations.
Along with Hunter’s traditional wide range of productive and profitable service equipment on display, SEMA 2025 will also spotlight major product introductions or enhancements:
HawkEye Elite® X — The new HawkEye Elite® Xpandable configuration is a future-proof alignment and ADAS system that provides for a seamless upgrade to Hunter’s award-winning Ultimate ADAS® for laser-guided static calibrations.
Maverick® Pro tire changer — Building on the popular original Maverick®, the new model includes a new ergonomic pick-and-place wheel lift and an under-wheel light to illuminate the lower roller and bottom bead.
Inspection Live™ software — The new cloud-based software for Hunter’s autonomous inspection system allows two service lanes to be run from a single console, and enables customers to conveniently receive over-the-air updates as soon as they’re ready.
Road Force® WalkAway™ wheel balancer — The WalkAway™ Inflation System provides autonomous inflation on the balancer itself, capable of reducing door-to-door four-tire changeover times by up to 45%.
Ultimate ADAS® — Since last year’s SEMA Show, Hunter’s innovative system for eliminating error-prone manual layouts common to static ADAS calibrations has added approvals from Subaru, Toyota and Lexus, bringing the total number of OEM approvals to seven with more expected yet in 2025. Ultimate ADAS® now supports more than 7,400 static ADAS procedures across 19 nameplates, accounting for more than 90% of vehicles in operation.
Show attendees will be able to take advantage of special show offers on select Hunter equipment, available only in person at SEMA.
The promotions include several of the major new Hunter products making their debut at SEMA 2025, as well as heavy-duty, inspection and brake lathe specials.
The ADAS Productivity Package includes a free OE target pack of lesser value with the purchase of the Ultimate ADAS® alignment and calibration system and one target pack. The Alignment Productivity Package provides a free rack LED light kit with the purchase of Ultimate ADAS® or the new HawkEye Elite® X alignment system combined with an FIA rack.
Additionally, special financing rates will be available for qualified customers with a minimum $10,000 order for U.S. customers, including 0% for 12 months, 3.99 for 24 months, 4.99 for 36 months, and 5.99 for 48 or 60 months.
Canadian productivity package offers will be identical to the U.S. packages. The minimum order for financing rates will be $20,000.
Certain restrictions may apply. See Hunter representatives in the booth at SEMA for more details.
For more information, click here.
Avery Dennison
Visitors to Avery Dennison's Booth #52119 in West Hall can get hands-on with new films and innovations, like the new Supreme Wrapping Film™ Supercar Blondie collection, featuring eye-catching hues like Satin Sunset Ride, Matte Dreamline Blue, Gloss Metallic Cosmic Rose and Gloss Smooth Sage.
Also available for demos will be PrismaPro™ Color Paint Protection Film, the future of dry-apply color PPF; Neo™ Matte Black Paint Protection Film, a wet-apply color PPF that combines deep color with serious stealth-matte protection; and Encore™ Automotive Window Tint Films.
Attendees can also explore the 2026 training schedule and sign up for upcoming classes on-site or at graphics.averydennison.com/training, or watch top installers showcase their expertise and compete for the Wrap Battle Championship Belt and other prizes.
Visit graphics.averydennison.com/sema for more show information.
