Porsche Sells U.S. Record 75K Vehicles in 75th Year

Amongst the model lines, the 911 and Macan were the stars of 2023, selling 11,000 and 27,000 each, respectively.

Porsche-2023-sales
Porsche 911.

Porsche Cars North America, Inc. (PCNA) announced 2023 retail deliveries in the U.S. totaled 75,415 cars, a new record and a 7.6% increase versus the previous record set in 2022.

“A remarkable and cherished year for so many reasons---from celebrations of our 75th anniversary to the introduction of the new Cayenne to the record number of customers across America choosing a Porsche," said Timo Resch, president and CEO of PCNA. "To each and every one of those who purchased one of our vehicles, we express our sincere gratitude. Through our network of independently owned and operated dealers, we are elated Porsche ranked No. 1 among luxury brands in the 2023 J.D. Power U.S. Sales Satisfaction Index Study.

"We enter 2024 thriving in the U.S., focused on supporting our customers today, and inspiring the customers of tomorrow, through the debuts of several exciting and truly special new cars,” Resch said.

Amongst the model lines, the 911 and Macan were the stars of 2023. For the first time since 2007, PCNA sold more than 11,000 911 models in a single year, an increase of 14.6% versus 2022. The Macan set a new annual record with 26,947 deliveries against a previous high of 24,716 set in 2021. Versus last year, Macan sales grew 13.8%.

Sales of the Taycan grew by 4.1% to 7,570 cars, representing 10% of PCNA sales in 2023. In parallel, the 718 was the fastest-growing model line in 2023 with an increase of nearly 30% in 2023 to total 4,526 cars. The introduction of the third-generation Cayenne during the course of 2023 drove sales past 20,000 vehicles for only the second time in PCNA history.

Porsche Approved Certified Pre-Owned (CPO) sales in the U.S. totaled a record 38,788 cars, a 17.7% year-over-year increase.

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