Automakers Report October Sales Results

The 2023 Subaru Solterra.

Out of the companies that released numbers, only Mazda reported a year-over-year decrease.

Automakers on Nov. 1 began releasing new-vehicle sales data, which were mostly positive.


Subaru of America, Inc. reported 15 consecutive months of increased sales with 53,772 vehicles sold for October 2023, a 10.7% increase compared with October 2022 (48,568). SOA also reported year-to-date sales of 520,995, a 15.9% increase compared with the same period in 2022.

In October, Solterra achieved its best-ever month, building upon five consecutive months of sales increases. Forester remained the top performer by volume for the fourth month in a row with 15,479 vehicle sales and an increase of 29% over the same month in 2022. Crosstrek and Outback posted robust sales of 13,768 and 12,396 vehicle sales respectively, while Legacy sales remained strong with an 88% increase compared to the same period in 2022.


Mazda North American Operations (MNAO) reported total October sales of 23,504 vehicles, a decrease of 7.2% compared to October 2022. Year-to-date sales totaled 296,121 vehicles, an increase of 23% compared to the same time last year. With 25 selling days in October, compared to 26 the year prior, the company posted a decrease of 3.5% on a Daily Selling Rate (DSR) basis.
CPO sales totaled 4,836 vehicles in October, an increase of 9% compared to October 2022.

The CX-50 had its best-ever October sales, with 3,168 vehicles sold, and the CX-30 saw its second-best October sales, with 5,908 vehicles sold.


Kia America, continuing its streak of year-over-year growth for 15 consecutive months, achieved an all-time high October sales record with 59,164 units sold, despite a decrease in business days compared to the previous year. Kia's EV models saw a year-over-year increase of 83%, with the EV6 in particular setting an all-time October sales record, surging by 30% compared to the same month the previous year. 

In October, six models, including Carnival (+172%); Rio (+44%); EV6 (+30%); K5 (+7%); Forte (+5%) and Telluride (+4%), recorded increased sales compared to the same month the previous year. Carnival and EV6 achieved their highest October sales records and Kia's SUV lineup accounted for 71% of October sales, leading the way in overall sales.


Hyundai Motor America reported total October sales of 60,805 units, a 0.3% increase compared with October 2022, the 15th month in a row Hyundai has seen increases in total sales. Hyundai set total sales records in October for Elantra HEV (+15%), IONIQ 5 (+89%), Santa Fe HEV (+81%), Tucson PHEV (+170%) and Tucson HEV (+14%). Hyundai also announced the Winter Sales Event of 0.0% APR financing for up to 60 months plus 90-days deferred on 2024 Tucson ICE and 2023 Santa Fe ICE and HEV for well-qualified buyers.

Hyundai sold 54,145 retail units in October, a 7% year-over-year decline from October 2022. October retail sales were led by IONIQ 5, Santa Fe HEV, Tucson PHEV, Tucson HEV and Kona. Hyundai eco-friendly vehicle sales of 11,286 represented 21% of retail and a 49% year-over-year increase. SUVs represented 81% of the retail sales mix.

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