Automakers Report February New-Car Sales

Of the companies that released numbers, all showed increases since both February last year and January of this year.

Sales of the Hyundai Tucson PHEV were up 280% year over year.

Automakers on March 1 began releasing sales results for February, showing strong gains compared to the same month in 2023.


Hyundai Motor America reported record-breaking total February sales of 60,341 units, a 6% increase compared with February 2023.

Hyundai set total sales records in February for Tucson (+8%), Tucson PHEV (+280%), Tucson HEV (+29%), Palisade (+16%), and Kona EV (+15%). Hyundai's eco-friendly vehicle sales grew 7%, while fleet volume was 8.3%. Hyundai also achieved record-breaking retail sales of 55,341, a 5% increase year-over-year.


Subaru of America, Inc. reported 47,189 vehicle sales for February 2024, a 3.1% increase compared with February 2023 (45,790). February also marked the 19th consecutive month of month-over-month sales increases for the automaker.

Forester was once again the top performer by volume with 14,882 vehicle sales, a 48% increase over the same month in 2023. Crosstrek sales followed closely behind, with 12,553 vehicles sold in February, and Outback sales also remained strong, with 10,412 vehicles sold.


Mazda North American Operations (MNAO) reported total February sales of 32,705 vehicles, an increase of 6.7% compared to February 2023. Year-to-date sales totaled 62,984 vehicles sold, an increase of 17.5% compared to the same time last year. With 25 selling days in February, compared to 24 the year prior, the company posted an increase of 2.5% on a Daily Selling Rate (DSR) basis.

CPO sales totaled 5,640 vehicles in February, an increase of 12% compared to February 2023.

Sales highlights included best-ever total February sales; best-ever February sales of CX-50, with 5,480 vehicles sold; and best-ever sales of CX-30, with 10,026 vehicles sold.


Kia America closed February with sales of 59,059 units. Sales of Kia's EV models continued to climb, up 65% year-over-year through February with the ongoing launch of the award winning EV9 three-row EV SUV.

Kia's SUVs were up 6% year-over-year and accounted for 76% of the February sales total.

Three Kia models set all-time February sales records, including Carnival (+48%), Sportage (+18%) and Forte (+8%).


American Honda reported its February sales were up 32% compared to the same month last year, to 110,110 units.

The Honda brand accounted for more than 100,000 of those units in February, an increase of 38% from January, on robust sales of both cars and light trucks. Honda electrified sales set a February record of 20,681 units.

The CR-V topped 30,000 units, up 99%, with a February record of hybrid sales, and HR-V sales were up 45%, with 12,116 sold. Honda light truck models all posted double digit gains over January, led by the Pilot (+26%), Ridgeline (+19%), Passport (+18%) and Odyssey (+23%). Car sales of Accord and Civic combined for more than 34,000 units, with Civic up 37% to more than 20,000 units, and Accord hybrid posting record February sales.

The Acura brand posted February sales of 9,769 units, up 13% over January, led by Acura SUVs topping 6,800 units, with the RDX up 54%. Integra February sales topped 2,000 units as the model continues to lead all luxury gateway competitors.

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