Terry McCauley of Niterra North America has been appointed to CAWA’s Manufacturers’ Advisory Council.
“I have known Terry for some time, appreciate his commitment to the industry and am pleased to announce that he is joining the CAWA Manufacturers’ Advisory Council," said Young Suhr Jr., chair of the Board of Directors. "I look forward to his participation and contributions to CAWA in assisting the association in achieving its goals as an effective and valuable automotive care industry organization."
McCauley is a seasoned veteran in the automotive aftermarket industry, with an impressive track record spanning more than 38 years in Southern California. His journey began at the young age of 15 when he embarked on an apprenticeship as a technician, honing his skills in an automotive and RV repair shop in the picturesque Huntington Beach, CA. During his college years, his passion for the automotive world led him to embrace a career as a parts professional. He excelled in this role at a jobber store, where he demonstrated an innate understanding of automotive components and their intricacies.
After earning a bachelor's degree in criminal justice from Cal State University, Long Beach, McCauley’s heart remained firmly set in the automotive industry. He continued to thrive, transitioning into the role of a service advisor, serving customers with his expertise at an independent repair facility and later at a reputable GM dealership.
In 1998, his journey took a momentous turn as he joined Niterra North America (formerly known as NGK Spark Plugs, USA) as a district manager. He quickly proved his mettle and ascended the ranks to become a senior district manager and took on an influential training role, mentoring and shaping newly hired district managers, fostering a culture of excellence within the organization.
Today, as a key account specialist, McCauley celebrates an impressive milestone of 25 years with Niterra. Throughout his extensive tenure, he has held pivotal positions within the company, including chairman of the Niterra Sales Committee, where he demonstrated exceptional leadership and strategic acumen. Notably, he played a crucial role in representing the sales department during the successful launch of the B2B portal.
His unwavering dedication to the automotive aftermarket industry, wealth of experience and relentless pursuit of excellence have earned him a reputation as a true trailblazer. As he continues to make invaluable contributions to Niterra, he remains an inspiring figure to his peers and a driving force within the industry.