By taking just three or four minutes this month, collision repairers can help consumers make better informed decisions about auto insurance by participating in CRASH Network’s just-launched annual Insurer Report Card survey.
“Consumers often don’t have much more go on when deciding which auto insurer to choose beyond price and brand recognition,” said John Yoswick, editor of CRASH Network. “The Insurer Report Card helps shops share their unique perspective to help drivers see they have more choices than they probably realize, and understand that there can be stark differences among those insurance companies when they have a claim.”
More than 1,000 collision repair professionals each year grade the performance of the auto insurers in their state through the Insurer Report Card. Consumers can download the survey findings throughout the year.
Insurers that consistently receive top grades from shops tout that in their marketing, and other organizations that offer independent information to consumers about financial decisions — such as the Wall Street Journal, Money and USA Today — now incorporate the “Insurer Report Card” grades into their auto insurance rankings.
To request a link to the survey, shops can click here.
It asks collision repairers to grade each company — from “A+” to “F” — based on how well the insurers' claims practices help ensure quality repairs and customer service.
“Other surveys like this generally just focus on the 10 largest national insurers, but the Insurer Report Card allows repairers to grade 20 or 30 insurers doing business in their state,” Yoswick said. “Because of that, we’re able to show consumers grades received by about 80 or even 90 different carriers.”
The Insurer Report Card can be completed in less than three minutes — though shops are encouraged to spend time to explain why they gave each insurer the grade they did — and all individual shop grades and identification information will remain confidential.
Shops that complete the Insurer Report Card and provide an e-mail address will be sent the results to share with their customers, at no charge, once they are compiled.
