A free webinar teaching collision shop operators how to strengthen their digital presence to stand out in a crowded market is now available on demand. Register here to watch the full broadcast.
Liz Stein, vice president of Certified Collision Group, Diane Miller, co-owner of Auto Web Tuners, and Susie Frastio, independent marketing consultant, offered tips on educating a shop’s local community about collision repair — a service they don’t think about until they need it.
The webinar avoided discussing traditional collision repair marketing channels, like insurer and dealership relationships, OEM certifications and fleet services, and instead examined more localized strategies.
“We’re thinking that this rounds out the pie. We’re not suggesting that this is the entire pie,” Stein said.
The presentation focused on how to drive leads among the different layers of the marketing “bullseye” — your shop’s team, in-market customers, previous customers, potential customers, and not in-market customers.
Viewers of the live broadcast on Sept. 9 also offered ideas they’ve implemented in their own shops.
Marketing takes time, Fraustio reminded viewers: “The day you plant the seed is not the day you eat the fruit,” she said. “It will make a difference and start paying you back.”
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