Toyota Renews Commitment to Rebelle Rally for 2023


Toyota Motor North America (TMNA) announced June 23 the renewal of its commitment to Rebelle Rally, the premier women-only, off-road navigation rally.

For 2023, Toyota will have a total of 12 people join for six groups to compete in the annual event, doubling last year's number. Toyota representatives will come from differing areas of the company, including CALTY design, manufacturing, production engineering, and research and development. Additionally, Toyota will once again serve as presenting sponsor of the event's live webcast.

"This is an important event and beneficial opportunity to the women of our company," said Kristen Tabar, group vice president, advanced mobility research and development at Toyota Motor North America. "The Rebelle Rally is a unique and empowering experience that aligns with our values of pushing boundaries, learning by doing and fostering a supportive and inclusive culture. We believe that our team members will not only have a lot of fun and learn a lot from the adventure, but also bring back valuable insights and skills to their work and their teams."

Running from Oct. 12-21, Rebelle Rally is an eight-day endurance event that covers more than 1,200 miles of challenging terrain across the deserts of California and Nevada. The rally is unique in requiring competitors to navigate using only a map and compass, without the use of GPS or electronic devices.

As Silver Sponsor and the Presenting Sponsor of Rebelle Rally's live webcast for the second consecutive year, Toyota supports the broadcast of the event on the event's website, YouTube and Facebook. Coverage will include format review, standings, competitor interviews, live hits from the course, highlights and an inside look at team planning and strategy.

"We are thrilled to renew our commitment to Rebelle Rally by becoming a Silver Sponsor and continuing as the official Presenting Sponsor of the live webcast. Not only does this sponsorship allow us to showcase our exceptional Toyota trucks, but it also enables us to support our team members' remarkable endeavors," said Lisa Materazzo, group vice president of Toyota division marketing at Toyota Motor North America. "Being associated with such an empowering event is truly an honor, and we are eager to contribute to an unforgettable experience."

Follow Toyota's teams and track their progress along with other participants as they navigate the extreme terrain of the desert at

More details on the Toyota teams competing in Rebelle Rally will be announced at a later date.

Source: Toyota

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