Springfield, MA, Auto Body Shop Probably Best Known for its Billboards

Springfield, MA, Auto Body Shop Probably Best Known for its Billboards

Great customer service and a special guarantee on workmanship for the life of a car fueled the popularity and growth of Rick’s Auto Body in Springfield, MA, over the years.

But, it was a sharp wit that also proved a stellar marketing tool for Raymond “Rick” Recor.

The owner’s warranty and wordsmithing began in the mid-1990s. Recor was working out of a shop on Verge Street then and was embroiled in conflict with insurance providers over reimbursements.

To read more, see Mass Live.

Website Rt Graphic Ep.51 Nancy Rolland 600x400 1.9.24

Shop & Product Showcase