Lucid Group announced the opening of a new Studio and Service Center in Rutherford, NJ, marking its 43rd permanent location in North America and 58th globally, as the company expands in response to increasing demand across the Tri-State area.
Located at 290 Veterans Blvd., the facility is strategically positioned at the intersection of Highways 17 and 3, aiming to provide convenient access for both current and prospective Lucid customers. This new site adds to Lucid’s regional presence, which includes existing locations in Short Hills, NJ; White Plains, Manhattan, Plainview and Manhasset, NY; and King of Prussia, PA.
“New Jersey drivers have increasingly embraced the award-winning performance, range and design of Lucid and we are delighted to open this expansive new studio and service center for our area customers,” said Erwin Raphael, vice president of revenue at Lucid. “Our passionate Lucid team members are eager to welcome new and prospective customers and deliver the outstanding experience that our owners have come to expect from Lucid.”
Lucid Studios are designed to offer a personalized experience, whether customers prefer to visit in person, inquire online, or blend both options. Each Studio aims to immerse visitors in the Lucid brand and its design-forward ethos, while providing access to detailed information about its electric vehicles.
The opening of the Rutherford location is part of Lucid’s broader strategy to meet the growing demand for luxury electric vehicles and enhance support infrastructure as it scales its presence across North America.
