I-CAR Announces Changes to Executive Leadership

Jeff Peevy and Mark Miller will build upon industry partnerships and technical expertise.


I-CAR announced appointments to its executive leadership team, effective immediately, to further build I-CAR’s position as the industry’s leader and expert on vehicle technology and related technical educational programming.

Jeff Peevy, an I-CAR veteran with more than 20 years of industry experience, has been appointed vice president, industry relations. Peevy brings a wealth of experience and a proven track record recently spearheading the strategic development of I-CAR curriculum and technical relations efforts.

Prior to rejoining I-CAR in 2020, Peevy served as president of the Automotive Management Institute (AMi) and as the 2019-2020 chairman of the Collision Industry Conference (CIC). His long, successful history and dedication to I-CAR's mission of “complete, safe and quality repairs for the ultimate benefit of the consumer” positions him to drive strategic engagement aimed at the continued enhancement of industry repair standards.

“Jeff’s strategic insights and industry acumen will undoubtedly elevate our efforts to better serve the collision repair community,” said John Van Alstyne, CEO and president.

Additionally, I-CAR is pleased to announce the appointment of Mark Miller as the new vice president, technical operations, taking over Peevy’s prior duties. In this critical role, Miller will spearhead the company's ongoing technical initiatives.

Miller brings a wealth of expertise to I-CAR, having recently served as the vice president of OEM, innovation, procurement and quality at the Boyd Group-Gerber Collision and Glass. Prior to his role with Gerber, Miller had a 31-year career at General Motors, where he held various senior leadership positions in customer care and aftersales. His responsibilities included overseeing key aspects such as global service and warranty operations, advance propulsion service engineering, field service operations, technical training, inventory management and wholesale part sales.

Beyond his professional roles, Miller also has made notable contributions to the industry, serving on the ASE Board of Directors and as the past board chairman for the ASE Educational Foundation.

"Mark's expertise and leadership in technical operations will be instrumental in driving innovation and excellence that will benefit the industry," said Van Alstyne. "Together, these strategic appointments mark an exciting chapter in I-CAR's journey, strengthening our leadership team to better collaborate with like-minded industry advocates while continuing to better serve the collision repair community.”

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