Automakers recently released sales results for August 2025, many showing an increase over the same month a year ago, boosted by sales of electrified vehicles before federal incentives end Sept. 30.
Ford
Ford U.S. sales rose 3.9% in August 2025 to 190,206 units, powered by surging electric and hybrid vehicle deliveries, which together accounted for 29,444 units, rising 16.2% year-over-year, with EVs up 19.3% to 10,671 units, and hybrids up 14.5% to 18,773 units.
Electrified segments are significantly outperforming: EVs (19.3% gain) and hybrids (14.5%) both exceed the overall 3.9% industry uplift. Compared to July’s modest 7.9% electrified vehicle growth, August’s step-up indicates accelerating adoption.
Broken down by vehicle type, Ford sold 81,539 SUVs, up 6.2% year-over-year. Trucks also rose 2.4% to 105,432 units, while cars saw a 2.2% increase to 3,235 units.
Looking at specific models, Bronco surged 32% year-over-year to 13,378 units, while Explorer climbed 22% to 20,617 units. Maverick rose 16.4%, and the F-150 Lightning gained 21.2% to 3,217 units.
Ford’s Universal EV Platform and Universal EV Production System, announced Aug. 11, aim to ramp up affordable electric models assembled efficiently in Louisville, KY. A $5 billion investment supports factory transformation and battery production.
Honda
American Honda sales totaled 132,734 units in August (+4.4% YTD), with record sales of electrified models (44,465), record sales of all-new products and strong performance across the board of light trucks and passenger cars. The year-over-year sales comparison is impacted by higher than usual August 2024 sales that resulted from the recovery of a major ransomware attack on a dealer software provider that pushed June and July sales into August 2024.
The Honda brand totaled 121,633 in August, maintaining strong momentum, up 4.6% YTD, with strong sales across the lineup, including passenger cars, light trucks and electrified models.
Acura brand sales totaled 11,101 units in August, maintaining solid momentum with 2025 sales up 2.7% year to date.
Toyota
Toyota Motor Corporation reported its July sales on Aug. 28, showing a seventh consecutive month of global sales growth, with worldwide deliveries rising 4.8% year over year to a record 899,449 vehicles, including performance from Lexus, Daihatsu and Hino subsidiaries. The company also recorded a historic high in production, up 5.3% over July last year.
Toyota’s record-breaking July builds on an equally strong first half of 2025, during which the automaker posted record high global sales of over 5.1 million vehicles, a 5.5% increase, alongside production hitting 4.9 million units, up 5.8% year over year.
In North America, Toyota saw a nearly 20% jump in July sales, driven by strong pickup and SUV demand, including rising interest in electrified models.
Subaru
Subaru of America, Inc. reported 61,220 vehicle sales for August 2025, a 2.9% decrease compared with August 2024 (63,053), and year-to-date sales of 437,030. This marks the second consecutive August of reaching more than 60,000 vehicles sold in a month, and the 23rd time the automaker has exceeded the milestone overall.
Crosstrek achieved its best month of all time with 20,442 vehicles sold (surpassing the record of 20,396 set in August 2024) and maintained its position as the top seller for the fourth month in a row. Outback sales followed with 15,768 vehicles sold, and Forester sold 14,225 vehicles, up 5.7% over the previous year. Both Solterra and Legacy also saw positive sales growth over August 2024, with Solterra achieving its best August ever.
Kia
Kia America delivered total sales of 83,007 units in August, setting a new best-ever monthly record. The record-setting performance represents 10.4% increase over the same period last year and marks the second time ever that Kia surpassed 80,000 units in a single month. Year-to-date total sales increased 8.6% compared to the same period last year, with retail sales growing 10.3%.
Notably, the Kia EV9 achieved sales of 2,679 units in August, marking a 54% increase compared to the previous month. The EV6 and Niro EV also posted month-over-month growth of 39% and 57%, respectively, extending Kia's streak of strong EV sales for the fourth consecutive month.
Key models including Carnival (+29%); Telluride (+19%); Sportage (+19%); K5 (+13%); and EV9 (+12%), each posted significant sales increases over the same period last year. The EV9 and Sportage achieved best-ever performances, helping drive Kia's SUVs to their highest-ever monthly sales.
Hyundai
Hyundai Motor America reported August total sales of 88,523 units, a 12% increase compared with August 2024 and an all-time August record. Hyundai set total sales records in August for Elantra N, Elantra HEV, Santa Fe HEV, Palisade, IONIQ 5 and Santa Fe family. EV sales reached new heights, jumping 72% compared with August 2024. Total sales records for EV, HEV and electrified vehicles reinforce Hyundai's momentum in sustainable mobility.
Hyundai retail sales rose 8% to 79,021 units in August, compared to the same month in 2024. This growth was driven by strong performances across both electrified and core models. Electrified vehicles accounted for 32% of the retail sales mix, with IONIQ 5 retail sales climbing 60% year-over-year. The momentum extended across the lineup, with the Palisade model (+50%) delivering exceptional results, reinforcing Hyundai's reputation as a trusted brand in both electrified and traditional segments.
Mazda
Mazda North American Operations reported total August sales of 38,140 vehicles, a decrease of 7.6% compared to August 2024. Year-to-date sales totaled 293,495 vehicles sold, an increase of 3.5% compared to the same time last year. With 27 selling days in August, compared to 28 the year prior, the company posted a decrease of 4.1% on a Daily Selling Rate (DSR) basis.
Certified pre-owned sales totaled 7,212 vehicles in August, a decrease of 4% compared to August 2024. Year-to-date sales totaled 50,550, a decrease of 1% compared to the same time last year.
