Columbus, Ohio-based CollisionRight LLC and asTech, driven by Repairify, have announced a partnership to deploy scanning and ADAS calibration technology across CollisionRight's 130 corporate-owned locations in 11 states.
The agreement gives CollisionRight technicians access to asTech’s full suite of diagnostic scanning and calibration tools and brings a standardized diagnostic workflow to one of the fastest-growing regional MSOs in the country.
A Calibration-First Operating Model
ADAS calibration has become a central operational challenge for collision repair facilities. According to data collected by asTech’s adasThink platform, which processes just over 1 million estimates per year, over 50% of collision repair estimates now require at least one calibration per OEM requirements.
CollisionRight’s own numbers reflect that trend: per the joint announcement, the company performs safety-system operations on approximately 70% of vehicles that enter its facilities, the majority of which are recalibrated to OEM specifications.
CollisionRight CEO Rich HarrisonThat figure reflects a deliberate investment CollisionRight CEO Rich Harrison made when he founded the company. Drawing on experience from nearly two decades in the auto glass industry — where windshield replacements routinely require forward-facing camera recalibration — Harrison launched a wholly owned calibration subsidiary, 360ALIGN, rather than subcontracting the work.
“I wanted to have that intellectual property and that knowledge within our business, because it's changing so quickly, and because it’s so important to the business,” Harrison told Autobody News. 360ALIGN now operates a fleet of over 30 branded mobile vehicles, along with five fixed calibration facilities in CollisionRight's largest markets.
Under the partnership, CollisionRight technicians will have access to the asTech All-In-One device, local, and remote calibration services, the adasThink ADAS identification platform, and asTech's Rules Engine to standardize workflows across locations.
When a technician plugs in a vehicle, the Rules Engine identifies what type of scan is available for that car and whether a local scan or an OEM scan is needed for completeness, drawing on research Repairify has built up over time to keep that guidance current. asTech will conduct technician training over the coming months, with a complete rollout expected by the end of summer.
“Each vehicle we hand back to our customers is accompanied by a promise that we have done everything in our power to ensure their safety,” said Harrison in the announcement. “asTech's cutting-edge technology and ongoing support will help us to uphold that commitment as we expand to reach new markets and to serve new customers.”
Srisu Subrahmanyam, CEO of Repairify, emphasized the scope of ADAS in everyday driving in the release. “Scans and calibrations are a critical component of every repair, no matter how minor,” he said. “CollisionRight has set the standard that the entire industry should follow, and asTech and CollisionRight share a core purpose: helping drivers to get back on the road quickly, efficiently, and above all safely.”
Subrahmanyam described asTech's model as built around two core strengths: technology that is straightforward to use at the vehicle, and remote human expertise available on demand.
"Most of our customers want the ability to pull us in when they need us," he told Autobody News. "We get called in from a remote standpoint, just when they cannot complete a job locally or they need some assistance."
Standardization Across a Growing Network
For CollisionRight, the primary driver of the partnership was operational consistency across a network that has grown to 130 locations in under six years.
Harrison told Autobody News that the company reviewed potential partners through a rigorous process before selecting asTech. “We just really wanted to make sure that we're making the right decision,” he said, describing a months-long evaluation that included live transactions at CollisionRight locations in Indiana before any agreement was reached.
Repairify CEO Srisu SubrahmanyamSubrahmanyam said the selection process was among the most thorough he has encountered. “We actually had to be in Indiana, in Columbus, Indiana, deployed our tools, made several visits out there, and then they used it on their own,” he told Autobody News. “They were well versed at what they were getting from those locations.”
Subrahmanyam said asTech brings a standardized playbook to partners like CollisionRight that covers not just tool deployment but the full workflow — from identifying the right scans to write an accurate estimate, to following insurance carrier requirements, to building technician capability in the field. "We bring a lot of that standardization," he said. "Our segment is scans and calibrations, and we have a consistent playbook."
The rollout is structured market by market, taking advantage of the geographic clustering of CollisionRight's locations, starting with concentrations in Illinois, Baltimore, Ohio, and Michigan, to deploy training teams across multiple shops in a region at once.
Subrahmanyam described each shop deployment as roughly a two-week process and Harrison said the network is currently about a third of the way through the rollout.
Subrahmanyam said the training model goes well beyond handing technicians a new device. “It’s not as easy as turning the switch on and saying, ‘Here’s a tool, go use it,’” he said. Repairify deploys field trainers on-site, walking technicians through scanning and calibration on real vehicles throughout the week.
“There's no substitute for actually going out and doing it,” he said. The company has more than 300 qualified technicians, many ASE or I-CAR certified, available to support shops remotely when escalation is needed.
A Hybrid Calibration Model
The partnership layers asTech's tools onto CollisionRight's existing 360ALIGN infrastructure rather than replacing it. Harrison described the current approach as a hybrid: 360ALIGN’s mobile units bring dynamic calibration capability directly to shop locations, while its fixed facilities serve markets where vehicles can be brought in for static calibrations that require a controlled environment — level floors, controlled lighting, and adequate space. asTech's in-shop tools and remote services support technicians directly at the repair location alongside both.
“Our ability to go mobile on site, or to take [a vehicle] into one of our fixed facilities, it’s been a game changer for us,” Harrison said.
Subrahmanyam said asTech's All-In-One device is designed to handle the full scope of what a shop needs in a single tool.
“One of the things that we have an advantage of is we package everything into one tool and say, ‘Hey, you can do everything — you can do 100% of what you need using that tool,’” he said. “Not many out there can actually do that.” He said competing approaches typically require either a mobile technician to come on-site for calibrations or a separate device, whereas asTech's tool consolidates both functions.
Scanning and Calibration in the Acquisition Playbook
As CollisionRight continues to grow, Harrison said calibration capability is now assessed in the first phase of every acquisition. The company’s integration playbook, which covers payroll, benefits, vendor partnerships, and technology systems, treats scanning and calibration as a priority work stream, with onboarding and migration to the CollisionRight platform targeted within the first 90 days of any acquisition.
“We don't wait years to do this,” Harrison said. “It’s phase one stuff.”
Harrison said the company tracks two primary metrics for calibration performance: scan utilization rate as a percentage of total repair orders, and calibration utilization rate as a percentage of total repair orders.
Cycle time is also a key measure, with Subrahmanyam noting that capturing all scanning and calibration requirements in the first estimate, rather than catching them as supplements, reduces friction for the shop, the insurer, and the customer.
“That cuts down so much back and forth,” Subrahmanyam said.
A Growth Trajectory
The partnership arrives as CollisionRight continues to scale aggressively. The company is now the fifth-largest MSO in the U.S. Its current footprint spans 11 states, and it operates all locations under a common platform covering management, technology, back-office support, and partnerships with insurance carriers and vendors, while retaining each acquired shop's local brand.
For Subrahmanyam, the CollisionRight partnership represents more than a commercial win. "It validates a lot of the great work that's done by several hundred employees around the globe," he said.
The CollisionRight agreement is one of several major developments for Repairify this year. Subrahmanyam said the company has been focused on building trust with MSO partners as it expands its footprint across the industry. That growth extends beyond the collision repair space: earlier this year, Repairify announced a business partnership with Opus IVS, combining resources across remote diagnostics, programming, and ADAS calibrations, with Opus IVS CEO Brian Herron set to lead the combined operation.
