BASF Hosting 4 Educational Sessions at SEMA


BASF is supporting the Society of Collision Repair Specialists (SCRS) Repairer Driven Education at the 2023 SEMA Show by delivering four world-class sessions that speak to the heart of the issues facing today’s collision repair businesses.

BASF is proud to be one SCRS’s well-known industry experts to re-energize your business with implementable solutions. Here’s a sample of what’s ahead:

The Influence the Refinishing Process Plays in Evolving Technology
9:30-11 a.m. Oct. 31

The automotive collision industry is undergoing a rapid technological change. By 2025, 30% of the vehicles in use will be connected, and the percentage is expected to soar. More than 50% of registered vehicles include ADAS features today, impacting all areas of collision repair. In this session, learn how the refinishing process has evolved and the importance of painters reviewing OEM repair procedures during the repair process to mitigate liability, ensure safe and proper repairs, and reach complete customer satisfaction.

Talent Shortage---In Five Years, Will We Have Collision Technicians?
Noon–1:30 p.m., Nov. 1

What are you doing to attract and develop qualified, diverse talent for your business? Are you engaged with your local career and technical education centers? What else could or should you be doing? In this session, we will discuss how to define your shop’s culture, develop career paths, leverage available resources and prepare for the looming talent shortage.

The New Age of Paint and Material Reimbursement
2:30-3:30 p.m. Nov. 1

Do you enjoy a healthy profit on your Paint and Materials (P&Ms)? Would you like to increase your P&M profits? The way the collision centers have estimated their P&M cost differs greatly compared to how the insurance companies compensate their shops creating many questions about managing this profit center. This panel discussion brings together a dynamic panel of paint, materials and inventory experts who understand the changes in paint and materials technologies, digital tools and the real-world application of these tools to maximize paint and material profit potential.

Being Elite in a Consolidating Market
2:30–4 p.m. Nov. 1

As shops become more specialized through OEM certifications, they are being criticized by third party payers who may have a lack of understanding for the value of proper repairs. In this class, you will learn to communicate to a customer why having their vehicle repaired at a certified repair facility is a benefit, learn how to explain the different skill sets used in a repair and why labor rates are higher than a high-volume facility to a third-party payer, and acknowledge their position in their market to maximize visibility and prominence as an elite repair facility.

Attendees can register for sessions at RDE Registration. The SEMA Show runs Oct. 31-Nov. 3 at the Las Vegas Convention Center.

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Shop & Product Showcase

  • Read testimonials from real collision repair shops about the tools and technologies they use to get the job done.