Several automakers on Aug. 1 released sales results for July, most showing increases year-over-year.
Ford
Ford reported a 9.3% increase in sales in July compared to the same month last year, largely due to a jump in truck sales, which grew 6.3% year over year.
Ford said it sold a total of 189,313 units in July, compared with 173,223 units a year ago.
Honda
American Honda reported sales totaling 121,017 units in July, with record sales of light trucks (86,700) and electrified models (38,715) supported by the success of all-new products for the Honda and Acura brands.
Broken down by brand, Honda brand sales totaled 110,927 in July, up 6.2%, maintaining strong momentum with passenger cars, light trucks and electrified models posting strong sales across the lineup.
Acura brand sales totaled 10,090 units in July, maintaining the brand's strong performance in 2025 with sales up 4.4% year to date.
Subaru
Subaru of America, Inc. reported 54,035 vehicle sales for July 2025, an increase of 4.5% compared with July 2024, when it sold 51,702, as well as year-to-date sales of 375,810.
Crosstrek maintained its position as the top seller for the third month in a row and achieved its best July ever with 17,628 vehicles sold, a 15.1% increase over the same month in 2024.
Outback sales followed close behind with 14,982 vehicles sold, up 5.5% over July 2024, and Forester was up 11.3% over the previous year, with 11,886 vehicles sold.
Both Solterra and Legacy also saw positive sales growth, with Solterra reaching its best month ever, up 23.9% over July 2024.
Subaru of America also reported year-to-date sales of 375,810, a 0.5% increase compared with the same period in 2024.
Mazda
Mazda North American Operations reported total July sales of 45,057 vehicles, an increase of 13% compared to July 2024. Year-to-date sales totaled 255,355 vehicles sold, an increase of 5.4% compared to the same time last year. With 26 selling days in July, compared to 25 the year prior, the company posted an increase of 8.7% on a Daily Selling Rate (DSR) basis.
Certified pre-owned sales totaled 6,268 vehicles in July, a decrease of 6% compared to July 2024. Year-to-date sales totaled 43,337, which is level compared to the same time last year.
Hyundai
Hyundai Motor America reported July total sales of 79,543 units, a 15% increase compared with July 2024 and an all-time July record.
Hyundai set total sales records in July for Elantra HEV, Elantra N, Santa Fe HEV, Palisade, IONIQ 5, and Santa Fe family. Electrified vehicle sales reached new heights, jumping 50% compared with July 2024. Total sales records for EV, HEV and electrified vehicles reinforce Hyundai's momentum in sustainable mobility.
Hyundai retail sales rose 18% to 73,064 units compared to July 2024. Retail sales of electrified vehicles represented 32% of the retail sales mix, with IONIQ 5 retail sales increasing 71%. Retail sales for the Santa Fe family (+54%) and Palisade (+59%) also climbed. This was also the best-ever month in retail sales for Santa Fe HEV (152%).
Kia
Kia America delivered total sales of 71,123 units in July, marking a 12% increase over the same period last year. In addition, sales through Kia retailers in July increased 9% year-over-year, while electrified and SUV models achieved double digit sales growth over July 2024 — up 14% and 12%, respectively.
The newly launched 2026 EV9 recorded strong performance in July with 1,737 units sold, a 90% increase compared to the previous month. Other electric models such as the EV6 and Niro EV also maintained strong momentum, driving growth across Kia's entire electrified lineup.
Notably, key models including Soul (+36%), Carnival (+30%), K5 (+25%), Telluride (+15%), Sportage (+14%) and Sorento (+11%) saw double-digit sales increases over July 2024 with Carnival, Sportage and Telluride achieving their best-ever July sales performances.
