Ford's F-Series trucks are once America's top-selling truck for the 47th consecutive year, selling more than 700,000 in 2023.
The enduring success of the F-Series spans four generations, outlasting many popular consumer products like compact discs, mp3 players and the entire brick-and-mortar video rental industry. This achievement is not just a nod to the past; it represents Ford's ongoing commitment to innovation and understanding customer needs. The trucks are a testament to Ford's mantra of "Built Ford Tough," embodying strength, reliability and versatility that customers have relied on for nearly half a century.
Innovative technologies such as Pro Power Onboard, which allows customers to power work sites or their homes during power outages, and BlueCruise hands-free highway driving are key features that enhance the F-Series' appeal. The diversity in powertrain offerings has been crucial to Ford's success, catering to a wide range of customer needs, from job sites to weekend adventures.
The Ford F-150 PowerBoost Hybrid has emerged as America's best-selling full-size full-hybrid pickup, while the F-150 Lightning leads as the best-selling full-size electric pickup in the U.S. Looking ahead, Ford is excited to begin production of the new 2024 gas and hybrid F-150 models.
"The enduring legacy of the F-Series is not just a result of our relentless pursuit of improvement but also a reflection of the trust between our company and customers," said Robert Kaffl, director of U.S. sales at Ford. "We are deeply grateful for the opportunity to serve our customers and are committed to continuing to earn their business every single day."
