Texas- and Oklahoma-Based Owner Wins Maaco MSO of the Year Award


Helmuth Mayer Jr. takes on struggling Maaco locations and leads them to reach their potential.

Helmuth Mayer Jr., who owns a network of nine Maaco locations in the Dallas-Fort Worth and Oklahoma areas, was named the winner of Maaco's MSO of the Year award.

Mayer was presented with the award on the first night of the 2023 Maaco Convention, themed “The Future of Better," where Maaco celebrated with franchise partners, corporate team members, valued vendors, industry leaders and special guests, and honored those franchise partners who excelled in key performance categories.

The MSO of the Year award recognizes a highly engaged MSO owner who has built a robust infrastructure to support their shop count and has fostered a results-driven culture, focused on accountability and recognition that produces operational excellence. This year, the MSO of the Year award was sponsored by Diamond vendor Axalta.

Mayer was selected for consistently showing strong sales in all his locations. A strong leader, Mayer has built a consistent, effective leadership system within his centers. His team members understand how to win week after week and are rewarded for high performance. His regional leadership takes a page out of the Maaco playbook to keep each of their centers focused on driving results and increasing sales and profitability year over year.

“It fills my team and I with great pride and noble purpose to be distinguished as this year’s MSO of the Year,” said Mayer. “Providing an elite customer experience has been paramount to our success and we would not be able to deliver that without the dedicated care from each and every one of our team members and vendors.”

“Congratulations to Helmuth Mayer for his accomplishments and his receipt of the MSO of the Year award,” said Daryl Hurst, president of Maaco. “Year after year, this franchise partner has taken over Maaco locations that are struggling or aren’t seeing their true potential, and leads them to higher operational performance. He has a clear passion for helping other franchisees and currently sits on the Advisory Council, now for a second time.”

The convention was held at the Moon Palace the Grand luxury resort, located on the white sandy beaches of Cancun, Mexico. Nearly 400 members of the Maaco family attended from the U.S. and Canada.

Website Rt Graphic Ep.51 Nancy Rolland 600x400 1.9.24

Shop & Product Showcase

  • Read testimonials from real collision repair shops about the tools and technologies they use to get the job done.