Repairify announced the appointment of Srisu Subrahmanyam as chief executive officer and Keith Crerar as chief transformation officer. Both executives bring decades of experience from OPENLANE, a global digital automotive marketplace, with plans to expand Repairify’s reach and technological capabilities.
John Lindle, executive chairman of Repairify, cited the pair’s history of scaling operations and leading digital transitions in the automotive sector.
“Srisu and Keith both have notable track records growing companies in the automotive industry,” said Lindle. “Their experience in digital transformation and ability to increase market penetration while maintaining focus on operational excellence will make them key contributors to the future success of Repairify.”
Subrahmanyam previously served as executive vice president of operations and president of services and international markets at OPENLANE, where he led the company’s digital evolution after the sale of ADESA U.S. to Carvana. As a former customer of Repairify brands asTech and BlueDriver, he highlighted the company’s role in modern repair solutions.
“As a longtime customer of asTech and BlueDriver, I’ve experienced the real-world value Repairify brings through its advanced diagnostics and calibration solutions,” Subrahmanyam said. “I’m excited to lead this next chapter -- through product innovation, operational excellence and a renewed focus on solving our customers’ problems -- to drive growth and deliver even greater value.”
Crerar, who also held a senior global operations role at OPENLANE, will focus on optimizing customer experience and performance at Repairify.
“Repairify sits at the intersection of technology, innovation, and service -- three areas I’m deeply passionate about,” Crerar said. “Stepping into this role, my focus is on driving transformation that enhances the customer journey, accelerates digital adoption and scales operational performance across our global footprint.”
Repairify’s technology solutions span OEM and OEM-compatible diagnostics, programming and calibrations, delivered through its suite of brands, including asTech, adasThink, AutoMobile Technologies, BlueDriver and more. The company is a portfolio entity of Kinderhook Industries, LLC.
