Srisu Subrahmanyam isn’t new to Repairify’s tools—he’s been a customer. Now, as the company’s newly appointed CEO, he’s determined to bring that same customer-centric lens to every aspect of the business.
After using asTech and Repairify solutions during his time at ADESA and OPENLANE to streamline diagnostics and inspection processes, Subrahmanyam is now leading the very organization whose products once solved key operational pain points for him.
“The company has great technology and talented people who are passionate about solving customer problems,” he said. “Now we’re pushing forward with our latest investment—leveraging cutting-edge AI to assist with advanced diagnostics.”
This forward-thinking yet grounded approach is defining Repairify’s next chapter, especially as the complexity of modern vehicles increases and shops face growing pressure to get repairs right the first time.
Putting Customer Challenges First
In his first year as CEO, Subrahmanyam’s top priority is simple: listen deeply and respond faster.
“We’re reconnecting with our customers to understand their biggest pain points,” he said. “That means refreshing our understanding of their evolving needs and ensuring our investments align directly with what matters most to them.”
This customer-first mindset is driving Repairify’s push to deliver more accessible, integrated solutions across the collision and mechanical repair space. Subrahmanyam emphasized the company is investing in workflow integrations, licensing and partnerships designed to make diagnostic and calibration processes not just more accurate, but easier.
“I want Repairify to become our customers’ most efficient and relied-upon vendor who helps drive shop profitability every day,” he said.
AI, OEM Access and the Remote Technician Revolution
As vehicle systems grow increasingly sophisticated, Repairify’s leadership sees its core strength in bridging the expertise gap many shops face.
“The backbone of our service is integration with OEM factory scan tools, not just compatible aftermarket solutions,” Subrahmanyam explained. “Our remote diagnostic and calibration services give shops immediate access to specialized equipment and certified expertise.”
Beyond traditional remote services, Repairify is now leaning heavily into artificial intelligence. Their AI investments are helping shops reduce cycle time and increase accuracy through tools that support real-time anomaly detection and technician decision-making.
“AI isn’t replacing technicians—it’s augmenting them,” Subrahmanyam noted. “We’re enabling faster, more precise diagnostics, and helping shops fix problems car-side, right the first time.”
Driving Change with Focused Leadership
Repairify brought on another key leader to execute this ambitious roadmap: Keith Crerar, now chief transformation officer. Crerar’s mission is to help the company focus on products and innovations that bring real value to shops and industry partners alike.
“Keith’s role is to ensure we prioritize the solutions that truly matter to our customers,” Subrahmanyam said. “He’ll drive execution and shape a long-term product vision that not only meets today’s needs, but anticipates where the industry is going.”
In an environment where shops are inundated with tech options and pressured by lean margins, clarity and simplicity are competitive advantages. Subrahmanyam and Crerar appear aligned in delivering both.
Empowering Shops Without Breaking the Bank
For shop owners unsure about investing in diagnostics or calibration tools—especially amid economic uncertainty—Subrahmanyam offers a message of reassurance.
“Today’s vehicles are more advanced than ever, and getting repairs right is non-negotiable,” he said. “But we also understand that upfront investment and ongoing maintenance can be a barrier. That’s where we come in.”
Repairify’s approach is to offer scalable access to advanced tools and expert services without forcing shops into high-cost commitments. “We’re committed to simplifying the repair process, and making sure every shop, regardless of size, can deliver safe, accurate and efficient repairs,” he said.
Looking Ahead
With decades of industry insight and the clarity of a former customer, Subrahmanyam is leading Repairify into its next phase with a clear mandate: keep solving the right problems, stay ahead of emerging technologies, and help every shop do its best work, faster and smarter.
As AI, OEM integrations and technician shortages reshape the repair landscape, Repairify’s new leadership team is betting that execution and empathy will be the keys to driving real change.
