Shop owners are some of the busiest and hardest working people around. With the way the industry continues to change and evolve, it's no longer enough to know one's way around a quarter panel replacement. In order to grow, or even survive, shops must understand the ins and outs of how to run their business not just their repairs, effectively.
To support this dynamic, CCC launched "Run My Business", a YouTube series designed to offer actionable strategies that will make a difference in a shop's success. The short videos will address day-to-day operations, marketing to new customers, back-office operations, and much more to help shop professionals address common pain points in a meaningful way.
Each episode of "Run My Business" will be hosted by Craig Stevens, a 30-year industry veteran and CCC's Director of Solutions Delivery. Over Craig's career, he has worked as a shop manager and as a field reinspector for a major insurance carrier, bringing a unique perspective to the challenges shops face in light of increasing economic and competitive pressures.
Why Should Shops Watch "Run My Business" on YouTube?
Craig's insights will be invaluable to shop personnel at all levels, and he will be periodically joined by other CCC colleagues who also have spent years working in the collision industry.
Staff who watch this series will learn tips and approaches they can quickly employ on topics like:
• Attracting More Customers — effective marketing strategies to help get the most out of your online presence by ways to improve shop websites, drive more reviews, and managing listings throughout the web to bring more customers through the door. Tips include how to claim your Google Business Profile to show up higher in local search results and what to include on your shop website.
• Back Office Procedures — processes to centralize data and streamline the payroll process to improve paycheck accuracy and speed while reducing hassle. Tips include tracking production, transparency, and documentation to stay compliant and avoid costly fines.
• Driving Satisfaction and Loyalty — unlock the top driver of customer satisfaction: transparency during the repair process. We'll help you master the most critical "moments" in the repair process based on a comprehensive study of more than 2,400 consumers. Tips include how to communicate clearly during the repair process, such as asking the preferred method of communication at drop-off and how often to reach out to keep customers informed every step of the way.
A Partner for Shop Success
The "Run My Business" series was created to give shops fast, concrete actions that can make a difference in your customer base, revenues, and bottom line. Each episode will offer actionable guidance and advice for shop personnel to use right away.
Ready to take the next step and learn valuable ways to Run Your Business? CCC offers a comprehensive suite of integrated solutions built specifically for the collision repair industry. We'll partner with you to understand your unique challenges and develop a customized solution that delivers real results.
Subscribe to CCC’s YouTube channel today and start watching "Run My Business" at www.youtube.com/@CCCIS.
