Automakers on July 1 reported sales results for June, Q2 2025 and the first half of the year.
General Motors saw its U.S. vehicle sales climb 12% in the first half of 2025, outpacing the estimated 4% growth across the auto industry as a whole, according to a company announcement. Second-quarter sales rose 7%, securing GM’s position as the leader in both total and retail U.S. auto sales year-to-date.
“The investments we have made in our crossovers, SUVs and pickups — both gas and electric — along with great execution by our employees, suppliers and dealers, have made GM the engine of growth for the U.S. industry this year,” said Duncan Aldred, GM senior vice president and president of North America.
GM reported record year-to-date sales in the crossover segment. The Chevrolet Trax, Traverse and Equinox; GMC Acadia and Terrain; and Buick Envista and Encore GX all contributed to the gains. Buick, which sells only crossovers, posted the highest first-half growth among mainstream brands, with a 29% increase.
Chevrolet’s sales rose 9% in the first half, marking its best showing since 2019. GMC also recorded its strongest start to a year, bolstered by record deliveries of the Sierra pickup.
With these gains, GM is on pace to secure its sixth consecutive year as the top full-size pickup seller and its 51st year leading the full-size SUV segment.
Electric vehicles also played a growing role in GM’s success. The automaker reported that EV sales more than doubled in the second quarter, positioning Chevrolet as the best-selling EV brand during the period. Cadillac led the luxury EV segment in Q2 and recorded its best retail market share since 2014.
GM’s fleet sales arm, GM Envolve, also contributed to the growth, increasing both sales and market share in the first half of the year.
Ford
Ford reported a 14.2% year-over-year increase in Q2 U.S. sales, growing nearly 10 times faster than the estimated industry-wide gain of 1.4% and boosting its market share to 14.3%, up 1.8 percentage points from the first quarter.
According to the automaker, the performance marks Ford’s strongest Q2 showing in years across several categories. Total vehicle sales reached 612,095 units, led by strength in pickups, electrified vehicles and high-margin SUVs.
“We blew the doors off the overall industry with our second-quarter sales,” said Andrew Frick, president of Ford Blue and Model e, and interim head of Ford Pro. “Customers continue appreciating our broad powertrain choices — gas, hybrid, electric and diesel — digital productivity tools that save time and money, and our Ford Motor Company: From America, For America commitment.”
F-Series truck sales rose 11.5% to 222,459 units, marking the nameplate’s best second quarter since 2019. Ford’s broader pickup lineup, including the Maverick and Ranger, totaled 288,564 units sold, a 15.1% year-over-year increase. The Maverick set an all-time quarterly record with 48,041 units sold, up 26.3%, and nearly 60% of buyers were new to the Ford brand. Ranger sales rebounded 36.3%, aided by the Raptor and Tremor variants.
Ford sold a record 156,509 electrified vehicles in the first half of 2024, up 14.7% year over year, surpassing the combined U.S. sales of electrified vehicles from GM and Stellantis. In Q2 alone, electrified vehicle sales reached 82,886 units, accounting for 13.5% of Ford’s total volume.
Hybrid sales were a standout, up double digits to 117,521 units in the first half, led by the Maverick Hybrid and F-150 Hybrid. Ford’s electric vehicles, including the Mustang Mach-E, F-150 Lightning and E-Transit, averaged 12,996 sales each through June, outpacing most competitors on a per-model basis.
Ford’s SUV lineup saw major gains. Expedition sales jumped 43.9% to 31,298 units — its best Q2 in 20 years — while Navigator sales more than doubled to 7,355 units. The Bronco and Bronco Sport combined for a record 78,543 units sold, with Bronco sales alone climbing 51.3%.
Lincoln posted a 31% year-over-year increase to 31,332 vehicles sold, its strongest Q2 performance since 2007. The brand was buoyed by major growth in Navigator (+115%), Aviator (+28%), Nautilus (+19.3%) and Corsair (+4.5%).
Ford Pro Intelligence surpassed 750,000 active paid software subscriptions in Q2, growing more than 20% from the previous year. Meanwhile, BlueCruise hands-free highway driving reached 6 million cumulative hours and is now shipping on 2025 models with updated versions 1.4 and 1.5.
In service, Ford delivered nearly 1 million experiences in Q2 alone, with Mobile Service up 21% year over year.
Stellantis
FCA US reported total sales of 309,973 vehicles in Q2 2025, a 10% decline year-over-year.
The company’s Jeep and Ram brands saw growth of 1% and 5%, respectively, in the same period.
FCA US also said it has three of the top five-selling PHEVs in the U.S.: Jeep Wrangler 4xe at No. 1; Jeep Grand Cherokee 4xe at No. 3 and the Chrysler Pacifica Hybrid at No. 5.
Toyota
Toyota Motor North America (TMNA) reported June 2025 U.S. sales of 193,248 vehicles, up 0.1% on a volume basis and up 8.4% on a daily selling rate (DSR) basis versus June 2024. Sales of electrified vehicles for the month totaled 90,426 up 6.7% on a volume basis and up 15.5% on a DSR basis representing 46.8% of total sales volume.
For the second quarter, TMNA reported sales of 666,469 vehicles, up 7.2% on a volume basis and up 7.2% on a DSR basis versus the second quarter of 2024. Sales of electrified vehicles for the second quarter totaled 320,817 up 29.7% on a volume basis and up 29.7% on a DSR basis representing 48.1% of total sales volume.
Toyota division posted June sales of 165,174 vehicles, up 0.2% on a volume basis and up 8.6% on a DSR basis. For the quarter, Toyota division reported sales of 570,546 vehicles, up 7.1% on a volume basis and up 7.1% on a DSR basis.
Lexus division posted June sales of 28,074 vehicles, down 0.9% on a volume basis and up 7.3% on a DSR basis. For the quarter, Lexus division reported sales of 95,923 vehicles, up 8.1% on a volume basis and up 8.1% on a DSR basis.
Honda
American Honda (AHM) posted sales of 114,486 units in June (+1.5%) despite leaner inventories of some models, with Q2 sales up 8.4% (387,574 units) and maintaining a year-to-date sales increase of 7.1%.
The Honda brand June sales totaled 103,574 units, with sales up for the month, Q2 (+8.1%), on sales of 349,954, and year-to-date up 7.1 %, with record Q2 sales for light trucks (+11.8%) and electrified models (+39.5%).
The Acura brand posted June sales of 10,912 units, with sales up for the month (+5.4%), Q2 (+11.2%) and year-to-date (+6.8%). Acura SUV sales were up 19.5% in Q2 and up 18.8% for year, with ADX and ZDX driving growth.
AHM electrified sales represented a new record for June (33,026 units), Q2 (113,050 units) and year-to-date.
Hyundai
Hyundai Motor America reported June total sales of 69,702 units, a 3% increase compared with June 2024. Elantra N (+33%) and Santa Fe HEV (+39%) set new total sales records in June, which contained three fewer selling days than last year. June total sales of hybrid vehicles jumped 3%, resulting in the best June ever for hybrid and total electrified vehicle sales.
Hyundai sold 235,726 units in Q2, for a total sales increase of 10% compared with Q2 2024. Hyundai set total and retail sales records in Q2 for Elantra N, Santa Fe HEV, Tucson PHEV, Tucson HEV and Palisade. Hybrid vehicle sales for the quarter rose 16%.
Hyundai sold 439,280 total units in the first half of 2025, a 10% increase compared to the first half of 2024 and the best ever first half sales results. First half retail sales rose 5%. Total electrified vehicle sales saw an increase of 20% year-over-year.
Kia
Kia America set an all-time first half volume record of 416,511 vehicles, an 8% increase over the same period last year. Retail sales rose 12% year-over-year, reaffirming Kia's strong growth momentum.
Four Kia models posted best-ever first-half sales: Carnival (+57 percent); Telluride (+15%); Sportage (+9%); and K4 (+7%). In addition, the K5 (+170%) and Sorento (+9%) models also showed impressive growth over the previous year, contributing to the brand's record-breaking first-half performance.
Sales of hybrid models surged 70 % year-over-year, continuing the brand's strong momentum in electrification. In addition, sedan sales increased 29% and SUVs grew by 9%.
Subaru
Subaru of America, Inc. reported 46,515 vehicle sales for June 2025, a decrease of 15.8% compared with June 2024 (55,228). SOA also reported year-to-date sales of 321,775, a 0.2% decrease compared with the same period in 2024.
Crosstrek maintained its position as the top seller and achieved its best June ever with 15,994 vehicles sold, a 5.7% increase over the same month in 2024. Forester was up 2.1% over the previous year with 11,343 vehicles sold, and Outback sales were close behind with 10,608 vehicles sold.
Mazda
Mazda North American Operations reported total June sales of 33,385 vehicles, a decrease of 6.5% compared to June 2024. Year-to-date sales totaled 210,298 vehicles sold, an increase of 3.9% compared to the same time last year. With 24 selling days in June, compared to 26 the year prior, the company posted a decrease of 1.3% on a Daily Selling Rate (DSR) basis.
CPO sales totaled 5,436 vehicles in June, a decrease of 13% compared to June 2024. Year-to-date sales totaled 37,069, an increase of 1% compared to the same time last year.
Mitusbishi
Mitsubishi Motors North America, Inc. reported second-quarter 2025 sales of 22,116, driving the brand's year-to-date total sales to 53,753, an increase of 5.1% over the first half of 2024. This is MMNA's best first-half start to the year since 2019.
The brand's flagship model, Outlander, was redesigned for the 2025 model year, and continued to be the volume leader with 7,821 sales for the quarter.
Bright spots across the quarter included Eclipse Cross with 4,534 sales, up nearly 80% over Q2 2024, and Outlander Sport with 4,968 sales, up nearly 50%.
Outlander Plug-in Hybrid continues to be an attractive choice for electric-curious customers, posting an increase of 6.3% year-to-date. Mirage, which has ceased production, continues to sell down existing dealer inventory. Year-to-date sales of 10,719 are up 8.7% for the first half of the year.
