34-Year Houston Shop Joins ProColor Collision

Autos R Us, owned by Erma Palmer, joined to expand its reach, improve operational efficiencies and provide exceptional service to every customer.


Autos R Us, a cornerstone in northeast Houston's auto repair landscape, has rebranded as ProColor Collision Houston NE.

As the owner for the shop's entire history, Erma Palmer has navigated the business through three decades of industry changes, prioritizing quality service and honest practices. As the demand for skilled auto repair and collision services continues to rise, Palmer recognized the opportunity to expand her reach, improve her operational efficiencies, and provide exceptional service to every customer.

The newly minted ProColor Collision Houston NE, located at 11101 Wallisville Road, boasts a series of upgrades and renovations. Customers stepping into the shop will be greeted by a revamped lobby, designed to offer comfort and convenience with amenities like Wi-Fi, snacks and beverages.

“I pride myself in making bold decisions to advance my career and business,” said Palmer. “After I spent 20 years with a law firm, my husband Jerry and I decided it was time for him to move from working at auto body shops to us having one of our own. After three decades in business, many people would coast, but not us. We knew we could do more and explored how to reach our full potential. ProColor Collision was the obvious choice. The training, proven resources and personal support provided by ProColor Collision are unmatched, and we couldn’t be happier about our decision and the potential our business now has.”

The ProColor Collision brand is synonymous with excellence, offering a network of support, training and resources that are poised to bolster the Houston NE location's service capabilities.

“We are happy that ProColor Collision’s proven strategy and dedicated support team speaks to successful independent shop owners like Erma,” said Scott Bridges, senior vice president of Fix Network USA, ProColor Collison. “We are confident that combining our business tools and their focus on growth and success positions ProColor Collision Houston NE for another 34 or more years of success.”

With its commitment to delivering top-notch collision repair services and I-CAR Gold certification, ProColor Collision Houston NE is set to continue its legacy, now backed by the robust support and advanced methodologies of the ProColor network.

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