Honda North of Massachusetts Wins Prestigious President's Award Again

The dealership has won the award -- the highest given to dealerships -- 16 times in the past 24 years.


Honda North of Danvers, MA, won the coveted President's Award from American Honda Motor Co., Inc. for the 16th time in 24 years.

The President's Award is Honda's highest dealership honor, reflecting excellence across all aspects of a dealership's operations. Criteria include outstanding customer service and satisfaction, sales performance, training initiatives and facility standards.

"We are deeply honored to receive the prestigious Honda President's Award," said General Manager Bryan Laskin. "Our team of dedicated employee owners has always strived to deliver the utmost level of service, and we are thrilled to see our efforts recognized once again. I want to extend my heartfelt gratitude to the entire Honda North team for their unwavering commitment to excellence every single day, as well as to our incredibly supportive and trusting customers. This achievement would not have been possible without their continued support and trust in us!"

Only 13% of the 1,073 Honda dealers nationwide achieved the honor in 2023. Honda North's 16th accolade places it in an elite category of dealerships that excel in fostering customer-centric experiences.

"As the CEO, I am very grateful for the team at Honda North; the employee owners are dedicated to serve customers as best as possible while making it look seamless," said President and CEO Joseph Hajjar.

The Honda President's Award Program aims to promote greater customer satisfaction each year by adjusting its objectives to match market dynamics. To further enhance and to continually improve the in-store experience, Honda North is currently under a renovation to update all aspects of the facility and customer areas with modern amenities.

"I could not be more proud of our team for not only the service they provide our Honda customers but also how they believe in giving back to the local community," said Dealer Principal Marshall Jespersen. "It is an honor to serve the public and their families but to be recognized further supports our belief in being employee owned and customer focused!"

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