Deacon Jones Automotive Acquires Sale Auto Mall in North Carolina

The deal includes Deacon Jones Automotive's first luxury import brand dealership, BMW.


Deacon Jones Automotive announced it acquired Sale Auto Mall in Kinston, NC, which sells BMW, Chevrolet, GMC and Ford vehicles.

Deacon Jones Automotive, based in Smithfield, NC, partnered with Capital Automotive of Raleigh for the acquisition.

“We are thrilled to welcome Sale Auto Mall Stores into the Deacon Jones family,” said Ken Jones, president and CEO of Deacon Jones Automotive. “We are also elated with the addition of our first luxury import brand, BMW. This expansion allows us better to serve our customers in Kinston and surrounding areas, offering them a diverse range of quality vehicles and exceptional service.”

Deacon Jones Automotive has been selling cars from more than 40 years. Founded by Bobby Kenneth "Deacon" Jones, the company started with a modest lot in Princeton, NC, and a vision to make a difference in the automotive world. Over the years, Deacon Jones Auto Group has grown substantially, now boasting 14 brands across 17 locations, providing customers with thousands of new and pre-owned vehicle options.

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