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Wednesday, 26 February 2020 23:05

Steele Auto Group Expands into the U.S.


Steele Auto Group has announced the acquisition of its first U.S. dealership, Luling Chevrolet Buick GMC in Luling, TX.

“We have been planning to establish a foothold in the Austin-San Antonio area and are excited to have a presence here. This is a great, well-run dealership,” said Rob Steele, chief executive officer of Steele Auto, which has 40 dealerships in Eastern Canada, and now one in the U.S.


Carroll Barron, longtime owner of Luling Chevrolet, said he wanted to thank his customers and employees for their loyalty over the years. 


“We are confident the Steele team will continue to deliver quality customer service,” said Barron.


“We’re impressed with their professionalism and their track record," he said. "They will be good for the dealership and for our part of Texas.” 


“I am thrilled to continue on as general manager of the dealership moving forward," said PJ McCafferty, general manager of Luling Chevrolet Buick GMC. 


"I am confident that being part of a larger dealer group will bring new benefits to our customers and employees," McCafferty said. "We will continue to offer excellence in customer service and experience."


Luling is a small city of 5,400 people, but the dealership serves customers from the greater San Antonio-Austin area.


"It is great to be adding a well-established Chevy dealership to our group," said Kim Day, president of Steele Auto Group. 

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