Stellantis Launches Replacement Parts Brand bproauto
Published Aug. 8, 2023
To further enhance and expand its replacement parts and service business in North America, Stellantis on Aug. 8 announced the bproauto aftermarket parts brand as its new line of high-quality, competitively priced, replacement parts.
Following decades of success in Europe and other international markets, including the Middle East and South America, the newly introduced bproauto parts portfolio is available for most makes and models to help combat the rapidly changing aftermarket and the long-term shift to electrification as vehicles and their components are becoming increasingly complex and digital. These original-equipment-backed parts come with up to a two-year/unlimited-mile warranty. In addition, batteries have up to two-year, free replacement coverage and brake pads carry a limited lifetime warranty.
"With the introduction of bproauto, we're further enhancing the customer experience by offering a new, competitively priced, private label line of high-quality, factory-backed parts for most makes and models," said Mike Koval, head of Mopar North America. "While Mopar will remain the global original-equipment parts and authentic accessories brand for Stellantis, bproauto will offer an alternative for nearly all brands and all cars---new, used, owned, rented or shared. With Mopar and bproauto, our dealerships offer a 360-degree, multi-brand, one-stop-shop solution for nearly all customers, all vehicles and all brands."
In North America, 30 parts categories will be available for most makes and models to support the ongoing transition of the automotive repair industry. Additional product lines will phase into the Stellantis dealership network.
The following parts are available now from bproauto:
- Air filters
- Brake pads
- Brake rotors
- Hub bearings
- Oil and oil filters
- Tire-pressure monitoring systems