Refinish Distributors Alliance Hosts Spring Impact Performance Conference

The event brought together RDA members, manufacturer partners and guests from across the U.S.

The entire group of attendees, including RDA members, partners and guests, at the NASCAR Hall of Fame in the Hall of Honor. Image courtesy of RDA.

The Refinish Distributors Alliance (RDA) held its Spring Member RDA Impact Performance Conference, April 23-25 at the Embassy Suites Uptown Charlotte in North Carolina. Executive Director Ben Jacobson welcomed another record turnout, which included RDA members, manufacturer partners and valued guests.

Jacobson opened the meeting with two new Emerging Services initiatives, now known as Impact Services. “The Clean Shop” initiative is a sales-generating program that will strengthen relationships with vendor partners by enhancing products and services that are often overlooked in the sales process. 

The second initiative introduced involved two companies interested in developing Impact Services in coordination with RDA leadership to support the RDA vision of enhancing its members' added value. This includes smart billing software that captures found dollars on commonly missed items, providing estimate data, dashboarding capabilities and inventory control that will help strengthen all partnerships. 

The first day ended with a welcome reception and dinner at NASCAR Hall of Fame.

The second day was focused on speakers whose presentations revolved around these new initiatives. Special guest NASCAR drivers Chase Briscoe and Noah Gragson provided an exciting interactive question and answer presentation that did not disappoint.

“We were thrilled to welcome new faces: a new member, two potential members and a new vendor partner," Jacobson said. "Their fresh outlooks and collaborations are essential for our continued growth and prosperity.”

RDA would like to thank all its supporting partners who sponsored this event and made it a success.

RDA/IMPACT is the largest national group of independent refinish distributors dedicated to providing quality services and products to their collision shops. RDA has 17 members, representing more than 500 locations. Members service more than 5,000 collision centers throughout the U.S. RDA represents a cross-section of all major refinish brands and does more than $700 million in sales as a group, comprising around 18% of the refinish business nationwide.

Those interested in joining RDA/IMPACT should contact Jacobson at 303-345-7166 or via email at For more information on RDA/IMPACT, visit or contact Melisa Jolls at 917-854-3451 or email

All images in the photo gallery below courtesy of RDA.

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