Quality Collision Group (QCG) is bringing OEM certifications into the consumer spotlight with the launch of a nationwide campaign, developed by creative agency Mādin, designed to educate drivers on the value of OEM parts and raise visibility for certified shops.
The campaign’s centerpiece is a series of 15-, 30- and 60-second cinematic spots titled “Quality Approved.” Set in an auto repair shop reimagined as a Michelin-star kitchen, technicians move like chefs, carefully plating parts and spinning car doors like pizza dough. The campaign also introduces a new “Quality Approved” badge, signaling certified, OEM-compliant repairs to consumers.
The campaign combines high-production-value storytelling with digital education and influencer marketing. It’s the first major initiative integrating Mādin Influence, the agency’s recently launched influencer division, following its acquisition of Great Work Media earlier this year.
To amplify the campaign’s reach, QCG is teaming up with some of the top automotive creators on social media, Daniel Mac, Forrest’s Auto Reviews and Pushing Pistons, to deliver approachable, educational content aimed at demystifying OEM-certified repairs for audiences ranging from casual drivers to gearheads. The creator content began rolling out in late June and will continue through July.
“Collision repair has long been framed as a technical necessity, but people don’t buy precision, they buy reassurance,” said Nick Valenti, CEO of Mādin. “We wanted to reframe it — not just as fixing what’s broken, but as restoring confidence and control. When repair is treated as transformation, not correction, it becomes something you can see, trust and even take pride in. Because the real value isn’t just in the materials or the method — it’s in how it makes you feel when it’s whole again.”
Beyond storytelling, the campaign addresses what QCG sees as an industry-wide challenge: consumer awareness. Through a digital content series featuring bold, animal-themed metaphors like “Duck the cheap fixes” and “Don’t get stung by bad parts,” QCG aims to make conversations around car parts and safety both accessible and memorable.
“It’s about setting a new standard,” added Jerod Guerin, QCG’s founder and CEO. “We’re growing fast, but the priority is ensuring every driver knows what quality repair looks like and how to recognize it. It impacts their safety, their wallet, and the long-term value of their vehicle.”
The campaign launched June 25 and will run across digital and social platforms nationwide through the end of the year.
QCG is not new to using social media as a marketing tool. It produces videos for its YouTube channel telling employees’ stories, and also makes use of LinkedIn and Instagram. Troy Hall, chief marketing officer, told Autobody News that Guerin “attributes 80% of our M&A to marketing, and says 20% is influenced by it.”
