New-Vehicle Sales Show Mixed Results for First Half, Q2 2024

Most automakers reported small increases in total sales year-over-year, but electrified vehicles' share of those sales continues to rise.

GM reported sales of its Cadillac LYRIQ jumped 26% in Q2, compared to Q1, contributing to GM's total EV sales increase of 40% in the quarter compared to last year.

Automakers reported sales results for the first half and second quarter of 2024, as well as for the month of June.

As dealerships continue to feel the effects of the late-June cyberattack on software provider CDK Global, the impact on sales can not yet be quantified, according to GM spokesman David Caldwell.

“Our dealers who use the CDK platform are working to meet strong customer demand under difficult circumstances," Caldwell told the Detroit Free Press. "Some deliveries may be delayed until Q3."


In Q2, GM sold 696,086 vehicles, a 0.6% increase year-over-year. But the automaker reported a slight 0.4% decrease in the first half of 2024 compared to last year, selling 1,290,319 vehicles. The decrease was largely attributed to fewer fleet sales.

EV sales were up 40% in Q2, as GM sold 21,930. They also increased in the first half of the year compared to 2023 -- GM sold 38,355 EVs.


Ford reported a 61% increase in Q2 sales and a 72% rise in sales for the year for its EV division, Model e. Ford also said 54% of Mustang Mach-E and 64% of F-150 Lightning sales were to customers new to the Ford brand.

The Mustang Mach-E, Ford's crossover EV, experienced a 46% rise in sales over the past year and a 58% increase through the first half of 2024. The model is now ranked as the fifth best-selling EV in the U.S. according to U.S. News.

Ford's F-150 Lightning also continues to dominate the electric truck market in the U.S., with sales of 15,645 units through June 2024, and 7,902 units sold in Q2 alone -- a 77% increase compared to the same period last year.

Ford's E-Transit electric van also continues to lead its segment, with sales of 6,301 units, a 96% increase. Notably, three out of every four E-Transit sales were to repeat customers, who cited lower maintenance and fuel costs as primary reasons for their continued loyalty.


Toyota Motor North America (TMNA) said it sold 193,120 vehicles in the U.S. in June, a 1.2% decrease year-over-year.

However, it sold 84,781 electrified vehicles in June – 43.9% of its total sales and a 64.5% increase compared to June 2023.

Looking at the second quarter, TMNA reported U.S. sales of 621,549 vehicles, up 9.2% compared to Q2 2023. Second quarter electrified vehicle sales totaled 247,347, up 63.1%, representing 39.8% of total sales for the period.

Finally, TMNA reported first half U.S. sales of 1,186,647 vehicles, up 14.3% on a volume basis. First half electrified vehicle sales totaled 454,197, up 67.9% on a volume basis, representing 38.3% of total sales for the period.


In Q2, FCA US LLC reported 344,993 vehicles sold in the U.S. -- a 4% growth compared to Q1, but a 21% decrease year-over-year.

Matt Thompson, head of U.S. retail sales, attributed the sag in sales compared to Q2 2023 to moves FCA did in the first half of 2024, including working toward a "multi-energy strategy" consisting of battery electric, plug-in hybrid and ICE vehicles, and pricing adjustments across its U.S. brands.


Tesla announced its Q2 2024 delivery and production figures, exceeding Wall Street expectations but showing a decline from the previous year.

The automaker delivered 443,956 vehicles in Q2, surpassing the anticipated 438,019. Despite this achievement, deliveries decreased from over 466,000 in the same quarter of 2023. Production for Q2 2024 stood at 410,831 vehicles.

Tesla’s ability to reach its ambitious target of 2 million vehicle deliveries for the year remains uncertain.


Kia America sold more than 5,000 all-electric vehicles for the third consecutive month and 29,392 total EVs through the first half of 2024 -- its highest first-half EV sales ever -- resulting in a 112% growth year-over-year and indicating strong EV sales growth momentum for the company.
Four Kia models – Carnival (+18%), Forte (+13%), Sportage (+11%) and Seltos (+1%) -- set new first-half sales records.


Hyundai Motor America reported total June sales of 67,631 units, a 2.5% decrease compared with June 2023.

Hyundai set total sales records in June for Elantra HEV (+1%), Elantra N (+19%), IONIQ 5 (+17%), Santa Fe HEV (+90%), Tucson HEV (+28%) and Palisade (+57%). Hyundai's total hybrid sales were up 39% in June while Green sales represented 26% of retail.

In Q2, Hyundai sold 214,719 units, an increase of 2.2% compared with Q2 2023. Hyundai set total and retail sales marks in Q2 for IONIQ 5, IONIQ 6, Santa Fe HEV, Tucson HEV and Palisade. HEV sales for the quarter rose 42% compared to Q2 last year while pure EV total sales climbed 15%.

And in the first half of 2024, Hyundai sold 399,523 total units, a 1.2% increase compared to the first half of 2023. Hyundai Green sales saw an increase of 24% year-over-year. SUVs represented 75% of the retail mix.


Mazda North American Operations (MNAO) reported total June sales of 35,696 vehicles, an increase of 19.8% compared to June 2023. Year-to-date sales totaled 202,486 vehicles sold, an increase of 10.2% compared to the same time last year. With 26 selling days in June, compared to the same the year prior, the company posted an increase of 19.8% on a Daily Selling Rate (DSR) basis.

Certified pre-owned sales totaled 6,241 vehicles in June, an increase of 20% compared to June 2023.


Mitsubishi Motors North America, Inc. (MMNA) closed out the first half of 2024 with strong sales of 51,130, up 12.3% over the first half of 2023 and the strongest first-half sales result for MMNA since 2021.
First half sales of Outlander, Mirage/Mirage G4 and Eclipse Cross were up 1.3%, 85.5% and 38.2%, respectively.

In Q2, MMNA sales totaled 22,727 units, down 7.6% year-over-year. However, Mirage hatchback sales more than tripled at an increase of 243.4%. Mirage G4 sales also increased 70.3% for the same period, notching a 146% increase for the Mirage lineup collectively.


Subaru of America, Inc. (SOA) reported 55,228 vehicle sales for June 2024, a 0.1% increase compared with June 2023 (55,168). SOA also reported year-to-date sales of 322,443, a 6% increase compared with the same period in 2023.

For the second month in a row, Outback was the top seller with 16,853 vehicles sold, followed closely by Crosstrek, which had its best June ever with 15,132 vehicles sold, a 9.6% increase over the same month in 2023. Forester also had a strong showing with 11,108 vehicles sold, a 4.1% increase over June 2023. Solterra also achieved its best June ever, up 115% over the previous year.

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