Kia Using Telematics to Offer Personalized Driving Scores

Connected vehicle data will allow eligible drivers to access more personalized insurance premiums.

Kia-telematics-driving-scores-insurance
Kia drivers who have enrolled in Kia Connect Services will be able to opt in to share their driving behavior data.

LexisNexis Risk Solutions and Kia America, Inc. have entered into an agreement making Kia connected vehicle data available to U.S. auto insurers via the LexisNexis Telematics Exchange.

Connectivity has been at the core of improving the driving experience for Kia. Now taking it one step further, this integration will allow eligible customers who have enrolled in Kia Connect Services to opt in to share their driving behavior data to receive a personalized driving experience and to be more informed drivers.

The agreement means driving behavior data and vehicle data from eligible Kia connected vehicles will be integrated into the LexisNexis Telematics Exchange, a source-agnostic platform for telematics-based driving behavior data and vehicle insights that has the ability to bring insurance carriers together with automotive manufacturers (OEMs) and other third-party telematics service providers to help improve the car ownership experience for their shared consumer. The data from eligible Kia vehicles will be used to create a personalized driving score for participating Kia Connect drivers along with feedback on factors that impact their score the most, delivered directly via the Kia Access smartphone app.

“With Kia’s strategic relationship, the LexisNexis Telematics Exchange includes automakers representing 46% of new market car sales,” said Adam Hudson, vice president and general manager, U.S. Connected Car and International Markets, LexisNexis Risk Solutions. “The Telematics Exchange enables both drivers and carriers to benefit from the wealth of data available from today’s connected cars. Today’s announcement signifies the value LexisNexis Risk Solutions brings to the insurance and automotive industries by delivering market-leading data-powered solutions that ensure a better, more personalized customer experience throughout the insurance lifecycle.”

For Kia drivers, this integration brings myriad benefits, including a better understanding of their driving behaviors along with the ability to take advantage of these behaviors when shopping with an insurer using LexisNexis Telematics OnDemand at new business and renewal. Meanwhile, insurance carriers gain access to telematics solutions driven by a data-rich exchange that helps enhance cost-effectiveness and improve segmentation, score quality and risk assessment accuracy, as well as customer loyalty.

“Working with LexisNexis Risk Solutions allows Kia to continuously improve the customer experience for our drivers,” said Steven Center, COO & EVP, Kia America, Inc. “By joining the LexisNexis Telematics Exchange, Kia is now able to offer data-driven insights to our drivers that allow them to better understand their behaviors on the road and benefit from the opportunity for usage-based insurance discounts, for customers who choose to participate. We’re pleased to be able to continually enhance our market offerings thanks to the advantages of the LexisNexis Risk Solutions platform.”

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