indiGO Auto Group Opens Porsche Sugar Land in Texas

The state-of-the-art Porsche Center offers a fully immersive ownership journey.

Porsche Sugar Land is a 150,000-square-foot Porsche Center that was built from the ground up using low-carbon technology.

indiGO Auto Group, which owns 26 luxury dealerships throughout Texas, California, Missouri and, soon, Arkansas, has opened its newest location, Porsche Sugar Land, at 13426 Southwest Freeway in Sugar Land, Texas.

The new Porsche Center is adjacent to some of the city’s most popular retail outlets and attractions. Excitement is already building for a community-wide grand opening celebration slated for this coming April.

The 150,000-square-foot Porsche Center was built from the ground up using low-carbon technology. It boasts an array of state-of-the-art, energy efficient design features.

“indiGO Auto Group is committed to building with maximum sustainable features,” said General Manager Bram Zeegers, who previously held the same position at Porsche Palm Springs in Southern California. “Since opening in December, our goal has been to create a fully immersive, experiential ownership journey that exceeds all expectations for our customers.”

Porsche Sugar Land currently employs approximately 50 full-time team members, ranging from sales to service, and is projected to be important economic driver for the City of Sugar Land and the larger Houston metro area. Additional open positions are listed at

indiGO Auto Group acquired its first Texas store, Porsche North Houston, in 2010. The company now boasts 26 franchised stores in six U.S. markets, including the recently added Porsche San Francisco and will be opening Porsche Little Rock this spring, making it one of the largest franchisees of Porsche Centers in the country.

“We’re thrilled to bring indiGO Auto Group’s concierge style, white-glove service to the Sugar Land community,” said indiGO Auto Group CEO Kelly Wolf, a native Texan who has been profiled in numerous publications. He currently serves on the Board of Regents for Porsche Cars North America and has been a board member since 2020.

indiGO Auto Group stands for a level of expertise beyond traditional dealerships, combining intimate factory knowledge with an authentic automotive passion displayed by every team member. The company is wholly owned by Netherlands-based Pon Holdings B.V., a global business of mobility products, services and solutions.

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