HGreg Aims to Make Its New Landmark Dealership Biggest in Texas

HGreg-Houston-dealership

The former Houston dealership, previously owned by the late Bud Adams, has been closed for two decades.

By Auto Remarketing Staff
Published
Dec. 7, 2023

They say everything’s bigger in Texas, and HGreg is aiming to take that one step further.

The dealership group has acquired the site of Southwest Lincoln-Mercury in West Houston, a dealership that was owned by Bud Adams, the late owner of the NFL’s Houston Oilers/Tennessee Titans and one of the founders of the American Football League.

The dealership has been closed for some 20 years, but the showroom, with its gabled roof, remains a local landmark. When it first opened as Southwest Dodge in 1966, it was billed as “the most modern building in the world.”

HGreg said its goal is to make its new location, HGreg Houston, scheduled to open in December, the largest dealership in Texas in terms of car inventory.

“We’ve been patiently awaiting this opportunity,” said HGreg President and CEO John Hairabedian. “We have had our eyes on Texas for the past few years and are delighted that our entry into the Lone Star State is founded on such a historic location with rich and deep roots.”

HGreg said it has invested $55 million in the property, including $22 million to acquire the real estate and renovate the location. The dealership is now in the process of hiring some 100 full- and part-time staff members.

HGreg Houston is the group’s 10th location and first in Texas, joining its outlets in California, Florida and Quebec, Canada. The company, which recently celebrated its 30th anniversary, said it plans to continue expanding into new markets.

We thank Auto Remarketing for reprint permission.

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