Ford Overall Sales Down in September, as EV Sales Soar


Ford’s total U.S. sales of 142,644 vehicles in September was down 8.9% compared to the same month a year earlier, but its EV sales continued to climb---up nearly 200% year over year.

“Ford continued to see high-demand vehicles turning at record rates in September, while developing electric truck and van leadership and extending our overall truck leadership," said Andrew Frick, vice president of sales, distribution and trucks, Ford Blue. "Demand remains strong with new retail orders rapidly expanding. We are very pleased with the work from our dealers, employees and the area’s first responders, as they are working tirelessly to recover in Florida from Hurricane Ian."

Demand is strong with retail orders for ‘23MY vehicles up 244% over ‘22MY vehicles---totaling 197,000 retail vehicle orders. Ford continued to see strong demand growth and record turn rates on dealer lots. For the sixth straight month, more than 50% of Ford retail sales came from previously placed orders.

Ford electric vehicles sales continue to outpace the segment, with sales up 197.3%. Ford share of the electric vehicle segment was up in September 3.1 percentage points over last year with 7% share.

In September, F-150 Lightning continued as America’s best-selling electric pickup; E-Transit was also America’s best-selling electric van in September.

F-Series through September continued as America’s best-selling truck, totaling 467,307 vehicle sales and extending its lead over its second-place competitor to more than 92,000 trucks. Bronco SUVs gained 221% on sales of 10,892 for the month---99% of Bronco’s retail sales came from previously placed orders for the month.

Sales of Ford hybrid vehicles totaled 74,046 vehicles through September. Year-to-date sales of hybrid vehicles were up 22.6% over last year. F-150 and Maverick hybrids represent America’s best-selling hybrid trucks.

Ford’s hot-selling Maverick truck turned on dealer lots in just six days in September, with sales up 523%. More than 80% of Maverick’s customers are first-time truck buyers, with top competitive conquests coming from CR-V, RAV4 and Civic.

Ford’s BlueCruise and Lincoln ActiveGlide technology now have accumulated more than 21 million hands-free miles with a 130,000-mile network of hands-free Blue Zones across North America. More than 83,000 customers have now enrolled in Ford BlueCruise and Lincoln ActiveGlide.

Source: Ford

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