Automakers Report Continued Strong New-Vehicle Sales in July


Automakers on Aug. 1 began reporting new-vehicle sales results for July.


Subaru of America, Inc. (SOA) reported 12 consecutive months of increased sales with 50,389 vehicles sold for July 2023, a 21% increase compared with July 2022 (41,536). SOA also reported year-to-date sales of 354,481, a 16% increase compared with the same period in 2022.

In July, Forester was the top performer by volume with 14,504 vehicle sales and an increase of 87% over the same month in 2022. Outback sales posted a 44% increase in July, while BRZ increased by 36% compared to July 2022. Legacy and Impreza sales increased by 35% and 26%, respectively, compared to July 2022. Year to date, WRX posted a 98% increase, while the BRZ carline posted an increase of 49% compared to the same period in 2022.


Hyundai Motor America reported total July sales of 66,527 units, a 10% increase compared with July 2022. Hyundai set best-ever total sales in July for Santa Cruz (+4%), Tucson (+27%), Tucson PHEV (+44%), Tucson HEV (+1%), Santa Fe HEV (+205%) and IONIQ 5 (+109%). All-time sales records were set for IONIQ 5 and Tucson PHEV. Hyundai fleet sales were 7% of the total volume for the month.

Hyundai achieved its best July retail sales ever with 61,745 retail units, a 2% increase compared to July 2022. Hyundai set best-ever retail sales in July for Santa Cruz, Tucson, Tucson PHEV, Santa Fe HEV and IONIQ 5. Hyundai Green sales represented 20% of retail volume and an increase of 49% year-over-year. SUVs represented 74% of the retail mix.


Building on the momentum created by best-ever first half sales, Kia America set an all-time July record of 70,930 units, up 14% over the same period last year and breaking the previous record set in July 2021. Kia's retail sales in July totaled 66,485, an increase of 13% year-over-year.

As Kia completed its 12th consecutive month of year-over-year sales growth, six models posted year-over-year sales increases including: Niro (+384%); Carnival (+136%); Seltos (+39%); Rio (+18%); Telluride (+17%) and EV6 (+13%). In addition, five Kia models achieved best-ever July sales, including: Carnival (+40%); Seltos (+17%) and the Niro, Telluride and EV6 models (+13% each). Lastly, year-over-year sales of Kia's electrified models increased by 72%, with sales of Kia's utility vehicles up 17%. Overall, Kia's utility models accounted for 72% of the brand's July sales total.


Mazda North American Operations (MNAO) reported total July sales of 30,629 vehicles, an increase of 30.9% compared to July 2022. Year-to-date sales totaled 214,412 vehicles, an increase of 29% compared to the same time last year. With 25 selling days in July, compared to 26 the year prior, the company posted an increase of 36.2% on a Daily Selling Rate (DSR) basis.

CPO sales totaled 5,563 vehicles in July, an increase of 48% compared to July 2022.

Source: Subaru, Hyundai, Kia, Mazda

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