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Ed Attanasio

Ed Attanasio is an automotive journalist based in San Francisco. Ed enjoys sports of all kinds and is a part time stand-up comedian.

 

He can be reached at era39@aol.com.

Tuesday, 05 April 2022 09:17

NABC Programs Enable Auto Body Shops to Help Their Communities

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NABC Recycled Rides is celebrating 15 years of providing reliable transportation in 2022. NABC Recycled Rides is celebrating 15 years of providing reliable transportation in 2022.

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Several years ago, actress Angelina Jolie said everyone should help the world “by doing what they can, where they are and when they can.”

She also believes in saving one third, living on one third and giving away one third. If we all lived that way, the world will undoubtedly be a better place.

 

The National Auto Body Council Body® (NABC) has been saving and changing peoples’ lives since its inception 28 years ago. Known as the collision repair industry’s premier philanthropic organization with members that include auto body shops, rental car companies, parts and materials providers, insurance companies, automotive recyclers, towing companies and industry consultants, NABC serves communities across the country with programs that are nationally acclaimed.

 

The NABC has three key initiatives---NABC Recycled Rides®, NABC First Responder Emergency Extrication (F.R.E.E.™) and the NABC Drive Out Distraction program. That effort equates to a 4:1 ROI in dollar value delivered from NABC membership dollars. Members can take advantage of these programs through their NABC membership and receive a complete marketing tool kit to promote each program they implement.

 

President and CEO Bill Garroutte believes in NABC because he has seen the organization in action time and time again.

 

“Our goal is to be as available as possible and to make this as effortless as it can be on behalf of our constituents,” he said. “Giving back to the communities where we all live and work involves a process and we’ve got it down to a science. We’ve worked hard to get better at it over the past 15 years. We have 145 vehicles in process right now around the country with our NABC Recycled Rides program, with a good number of different individual shops or MSOs that are participating in one or more of programs.

 

“All of our initiatives are based around the community and our constituents in the community, by providing them with a product,” Garroutte said. “We sometimes refer internally to it as marketing in a box. Because if you adopted all three of our programs and incorporated them into your existing marketing plan, you've got a pretty robust marketing plan.

 

"Years ago, there was an issue with the image of the industry, when Joey Buttafuoco, a former body shop owner, was in the news and not in a good way. There was a group of folks who decided...


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