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Auto Care Alliance Partners with Elite to Bring Training Savings to Members

Published Jan. 10, 2023

Auto Care Alliance has partnered with Elite to offer online sales training for service advisors. Elite is offering a benefits package valued at more than $300 to ACA member shops who are new to the program.

Each ACA member that signs on with Elite's Sales Master University will receive a full year of access to 16 lessons taught by Ratchet & Wrench All-Star Award winner Jen Monclus, including quizzes and activities to improve retention and accountability, and quality content developed by America's top shop owners and service advisors with real-world applications that can be implemented immediately, ensuring consistent and profitable sales cycles.

"Sales training is an important cornerstone to a successful repair facility. Partnering with Elite to offer our ACA members access to top-quality sales training in the comfort of the shop or their home was a big win for our members and their sales team," said Sheri Hamilton, ACA and MWACA executive director.

“At Elite, we pride ourselves not only on the caliber of our people and the quality of our services, but on our principles, and the people we associate with," said Darrin Barney, president of Elite. "As a company with a 30+ year reputation of excellence, and knowing the caliber of those in the ACA, we’re not only honored to partner with the ACA, but we’re thrilled to announce we’re now making our industry-acclaimed Elite sales training available to shops at an incredible savings.

"Through our partnership, shop owners are now able to access Elite’s Sales Master University 24/7---our easy to learn and easy to use sales training that will dramatically improve their sales, and their customer satisfaction, in the most professional and ethical way," Barney said.

Elite and Hamilton will host a 30-minute webinar on this benefit to member shops at 1 p.m. CT Jan. 24.

More information on the program and upcoming webinar can be found at autocarealliance.org/elite.

Source: Auto Care Alliance

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