Renny Doyle and Dynabrade Create Tech-Friendly, Heavy-Duty Polisher
Written by Autobody News Staff
Published Sept. 21, 2023
In 1979 at the age of 13, Renny Doyle started detailing aircraft to help get his mom and grandmother off welfare. Later that summer, he detailed his first car.
“From there, the company just kept growing,” Doyle said.
Business continued to grow, but in 2005 it skyrocketed shortly after he and his team detailed the first ever jet-powered Air Force One, known as SAM 970.
“It hit the news, and with the internet coming along rapidly, we started getting requests from people who wanted us to train and coach them,” Doyle explained. “So, in 2005, I said, ‘We’ll give it a shot,’ so I put my first class on, and it took off.”
Company At A Glance...
Type: Mentoring/Training for Detailers
Facility Employees: Three
In Business Since: 2005
Number of Locations: One
Production Space: 5,000 square feet
Doyle then sold his detailing shops and fully committed to coaching detailers.
Doyle’s current company, Detailing Success, which he runs with his wife, has headquarters in Big Bear, CA, with five other locations in New Jersey, Texas, Oregon, Florida and Northern California.
“We do advanced five-day courses and extreme one-day training here in Big Bear, while our other locations focus solely on our extreme one-day classes,” he explained. “We have three full-time employees in Big Bear. The technicians and entrepreneurs who run our other locations are trained and coached by us first.”
Doyle added, “So our five other locations are independent businesses with their own training, like a licensing program.”
Autobody News asked Doyle why his business stands out in the industry.
“We’ve been detailing for a long time; it’s a low-entry-cost business,” he said. “So, we knew many detailers creating fairly well-paying jobs, but not businesses.”
Doyle said when he and his wife started Detailing Success, they wanted to do it differently.
“We educate the people we engage with at high technical levels, so their skill sets are high, and, most importantly, we tie everything back to profits,” he explained. “It always comes back to running a legitimate business, earning as much as possible, and having a good life while doing it.”
Recently, Doyle embarked on another venture, creating a polishing tool with Dynabrade. He started using Dynabrade tools 20 years ago, but met with the company’s California rep, Matt Denney, a few years ago.
“We built up a great friendship and colleague relationship,” he said. “I started getting more involved with Dynabrade and seeing what they’re doing.”