Marking 40 years in collision repair, Abra launched its "Another Mile, Another Milestone" campaign, featuring a unique customer giveaway and charitable contribution.
“Forty years in business is an incredible milestone," said Wayne Kelly, VP of operations and development at Abra. "Our Abra owners are dedicated to helping their customers quickly and safely return to the road following an accident with its longstanding commitment to repairing a vehicle right the first time and on time.”
The campaign recognizes that cars play a vital role in life's significant moments, from the joy of a first car to the reliability of the last. Abra's focus extends beyond merely fixing dents and scratches; it involves preserving the memories associated with each vehicle.
A central feature of this campaign is a special giveaway that invites customers to share a significant life milestone, whether achieved or anticipated in 2024. Participants can enter the contest by visiting AbraOnTime.com until Jan. 31 for a chance to win one of five Apple Watches. For every contest entry, Abra will contribute $1 to the Cystic Fibrosis Foundation, with a maximum donation of $5,000.
The "Another Mile, Another Milestone" campaign will be disseminated through various media channels, including radio, print, social media and digital advertising. The comprehensive advertising strategy, along with the contest details, is available on Abra's social media platforms.
Abra's 40-year milestone is not just about looking back at its achievements but also setting the stage for continued excellence and community involvement in the years to come.
