WD-40 Brand Celebrates 70 Years of Innovation at 2023 SEMA Show


The brand's booth will feature product demonstrations and hands-on experiences, as well as a custom chase truck built by Trad Ronfeldt.

WD-40 Brand will be celebrating 70 years of innovation at the 2023 SEMA Show through new product showcases and interactive displays that allow end users to leave their mark on a piece of WD-40 Brand history.

This milestone event promises a blend of nostalgia, innovation and hands-on experiences. Visitors to the WD-40 Brand booth in the West Hall (#50091) can delve into the brand's rich history and explore its multitude of solutions, beyond the WD-40 Multi-Use Product invented 70 years ago.

This includes the WD-40 Specialist product line---a full line of lubricants, penetrants, greases, cleaners and degreasers, and rust-management solutions scientifically designed for the world's toughest jobs---and the latest innovations from the brand: the WD-40 Precision Pen and WD-40 Specialist Degreaser and Cleaner EZ-Pods. Attendees can engage in hands-on demonstrations and receive samples of Degreaser and Cleaner EZ-Pods, which allow users to customize their degreasing power for almost any challenge.

Attendees can also check out progress of a custom chase truck build resulting from a partnership with Trad Ronfeldt, the founder of T.R.A.D. (Team Racing and Development), and be able to influence the final design of the truck by voting on its custom livery. Fans who can't make the show but would like to participate can vote on the livery online through Nov. 10. Those who vote will have a chance to win $5,000 cash.

"Seventy years ago, the Original WD-40 Formula was born from a spirit of grit, perseverance and innovation," said Erin Bala, vice president of U.S. marketing and Americas innovation at WD-40 Company.  "Today, this spirit continues to drive us with new products and partnerships that engage our end users in new ways. We're thrilled to be able to share some of our history and future with visitors at our SEMA booth."

The Original WD-40 Formula, developed in 1953 to help protect the Atlas Missile as it propelled into space, has become a trusted solution found in countless toolboxes, garages and workshops around the globe.

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