Rob Payne of the Automotive Parts Associates has been appointed to CAWA’s Board of Directors.
“I am excited to announce that Rob Payne of the Automotive Parts Associates is joining the CAWA Board of Directors," said Michael Rukov, chair of the Board of Directors. "I look forward to Rob’s participation and contributions to CAWA in assisting the association in achieving its goals as an effective and valuable automotive care industry organization."
Payne is director of product for Automotive Parts Associates (APA), with more than 25 years of experience in the automotive aftermarket. In his position at APA, he is responsible for the management of supplier relationships and overall product strategy. He is also actively involved in marketing, data-warehousing and strategic planning.
Prior to joining APA in July 2021, he was the category manager for brakes at GPC/NAPA headquarters in Atlanta, GA, where he led the NAPA brake team product strategy, advertising and marketing efforts over a two-year period.
The majority of his career was spent at O’Reilly Auto Parts, beginning in 1997 starting as a delivery driver. Payne was later a parts specialist and he joined the O’Reilly headquarters in 1999 with the Inventory Control Department in various roles. In 2007 was promoted to product manager overseeing undercar categories such as chassis, ride control and power steering.
Payne and his wife, Rachal, currently live in the Atlanta area and enjoy traveling and spending time with family.