Car ADAS Solutions Announces Amplified Presence at SEMA 2023


The provider of ADAS calibration technology and services is participating in three presentations, as well as hosting two booths in the Upper South Hall.

Car ADAS Solutions announced its participation in this year’s SEMA Show, taking place Oct. 31-Nov. 3 in Las Vegas, NV. In addition to hosting booth #33245 and taking part in the SEMA Garage, booth #36007, the company will participate in three presentations.

“As a trusted name in the calibration space, Car ADAS Solutions is set to make a significant impact at this year’s SEMA Show,” said Greg Peeters, CEO of Car ADAS Solutions. “In addition to our dynamic booths showcasing the latest innovations in calibration, we will be participating in three engaging presentations throughout the show where attendees will have the opportunity to learn about this growing field.”

Throughout the show, the Car ADAS Solutions team will offer unique insights about calibration, share expertise and answer questions about its services at the Las Vegas Convention Center, booths #33245 and #36007 in the Upper South Hall.

Peeters will also be participating in the following three presentations.

The Influence the Refinishing Process Plays in Evolving Vehicle Technology

9:30-11 a.m. Oct. 31
Las Vegas Convention Center, Upper South Hall, S231

More than 50% of today’s registered vehicles include ADAS features, which will impact all areas of collision repair. Refinish coatings have become a functional part of the safe operation of ADAS. In this session, moderated by Jim Chargo from BASF, panelists will talk about how the refinishing process has evolved and the importance of painters reviewing OEM procedures during the repair process to mitigate liability, ensure safe and proper repairs and customer satisfaction. Peeters will join Jeff Wildman from BASF and Lynn Rogers from Stellantis in the panel, part of the Society of Collision Repair Specialists (SCRS) Repairer Driven Education Series.

Register for RD4 here.

Overcoming the Challenges of Opening and Managing an ADAS Calibration Business

Noon-1:30 p.m. Nov. 1
Las Vegas Convention Center, Upper South Hall, S231

During this panel discussion, moderated by Peeters, body shop owners and entrepreneurs will share their experiences overcoming and capitalizing on challenges while opening and running successful calibration businesses. Attendees will hear about the most popular types of calibration being done today in their shops, when and how to calibrate and the critical OEM procedures often overlooked during a calibration. They will also explain why the setup of the calibration environment is an important factor in the accuracy of the calibration and the need for proper documentation to mitigate liability. The panel is part of the SCRS Repairer Driven Education Series.

Panelists include Car ADAS Solutions’ licensees:

  • Andy Dingman, Calibrations Technologies (CAL Tech)
  • Jamie Humphries, Georgia ADAS
  • Tony Morgan, APEX Calibrations
  • C.J. Peeters, Fargo ADAS Solutions and MN ADAS Solutions

Register for RD16 here.

ADAS Calibration Facility Strategies: From Startup to Day-to-Day Operations

3-4:30 p.m. Nov. 1
Las Vegas Convention Center, N254

The free 90-minute panel discussion will be moderated by Peeters and Mike Muller, aftermarket ADAS engineer at SEMA Garage Detroit. Participants will cover the steps to create a successful ADAS calibration business model, including market study, creating a business plan, real estate location, renovation, ADAS calibration technician profile, technical training, marketing and delivering services to clients with quality, documentation and convenience. In addition, information will be shared about the SEMA Garage research regarding how lifting a truck affects ADAS functionality.

Panelists include calibration facility owners and Car ADAS Solutions’ licensees:

  • Darrell Amberson, LaMettry’s Collision
  • Michael Giarrizzo Jr., Calibration Connection and DCR Systems
  • Sean Guthrie, Car Crafters, Open Road Collision and 1st Choice Collision
  • Andy Tylka, Midwest ADAS and TAG Auto Group

Register for the free session here.

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