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John Yoswick

John YoswickJohn Yoswick is a freelance automotive writer based in Portland, Oregon, who has been writing about the collision industry since 1988. He is the editor of the weekly CRASH Network (for a free 4-week trial subscription, visit www.CrashNetwork.com).


He can be contacted at john@crashnetwork.com 

Monday, 11 July 2022 15:06

DataTouch Offering New Service to Help Collision Repair Shops Manage Access to its Data

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Pete Tagliapietra said his new company, DataTouch, LLC, will help give a body shop more control over who has access to its estimate data. Pete Tagliapietra said his new company, DataTouch, LLC, will help give a body shop more control over who has access to its estimate data.

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Pete Tagliapietra is sympathetic to collision repairers whose customers have found accident information about their car on a vehicle history report.

But Tagliapietra said that’s only a small subset of what he sees as a much larger concern of shop estimate data being obtained, used and sold by unauthorized third parties.

 

“It’s my belief that most shops are oblivious to how much estimate information is being scraped off their computers, giving third parties a wealth of knowledge about how that shop does business,” said Tagliapietra, founder of the newly-launched DataTouch, LLC. “Even just a small set of a shop’s estimates tells someone whether or not the shop has DRPs, and if so, which ones. It tells them the labor rates the shop has negotiated with different insurance companies. It shows who the shop is buying parts from, and at what price. It also shows what kind of cars the shop repairs, and what cars the customers in that geographic area buy and drive.”

 

All that, Tagliapietra said, is even aside from the customer’s personal identification information on the estimate, which a growing number of states have mandated businesses take adequate steps to protect.

 

“If I owned a body shop, I wouldn’t want third parties to know all of this---how I run my business and with whom---and to be able to use it or sell it without my authorization, and clearly even in ways that are not in my best interest,” he said.

 

Tagliapietra said it’s his belief “the CARFAX issue”---estimates resulting in entries on a vehicle’s history report---and all the other third-party use of shop information are the result of thousands of “data pumps” running on shop computer systems across the industry.

 

“Data pumps have become prolific,” Tagliapietra said earlier this year. “It’s gotten out of hand, from my point of view, because the data has become so valuable. Most shops probably have an unauthorized data pump, or more likely multiple data pumps, that are sucking the repair line information and...


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