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    Effective marketing and promotional pieces help to draw in additional sales leads and potential profits in the collision industry. SEMA has created educational webinars that provide valuable tips on developing advertisements that could stand out from the many that potential buyers see daily.
    The auto insurance arm of State Farm insurance made a $25,000 donation in April to Gov. Arnold Schwarzenegger’s California Recovery Team fund. This bought State Farm executives an invitation to a private party at the governor’s home in Los Angeles.
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 Ronak
    New executive leaders of the South Coast chapter of the California Autobody Association invite the public to share in their new mission at an upcoming meeting. The New President and Vice President of the South Coast Chapter of the CAA personally invite all Southern California shops to attend. CAA members and non-members are welcome. With new leadership the South Coast Chapter is headed in a new direction and welcomes the opportunity to share their vision with shops in the South Los Angeles County area. Mark your calendars for July 18, 2007.
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WIN board of directors, seated from left, Geralyn Kottschade (chair), Sheila Loftus (executive director); standing, from left, Catherine Babiar (international), Trish Serratore (treasurer), Frederica Carter (advisory), Gigi Walker (Secretary), Marcy Tieger (advisory), Kathy Mello (vice chair). 
    The inaugural Women’s Industry Network (WIN) conference held April 29-May 1 in Phoenix, Arizona, featured 115 attendees, the vast majority of them women. Attendees came from more than a dozen states and Canada to share insight in regards to women in the collision industry.
    California Truck Jamboree, North America’s largest custom and classic truck show competition, celebrated “20 Years of Truck Jam” with its tricked-out, car crushing 2007 spring show in Irvine on May 6. As the first of two 20th anniversary events, the Spring California Truck Jam included more than 500 custom tricked-out trucks.
    The California Autobody Association (CAA) recently told its members that it is still opposed to AB 1483, the bill introduced by Assemblymember Wilmer Amina Carter that would require shop owners to affirm that all crash parts on the estimate were in fact used. The CAA said their position will not change unless amendments are made to address concerns.