Wednesday, 21 November 2012 16:52

How Marketing Can Help Customer-Pay Sales

Shop owners and managers learned how to market to self-paying consumers in a presentation led by Steve Trapp and Robert Rick at SEMA 2012 in Las Vegas.

Two powerhouse thinkers thought they could change the way we think and so presented “Change the Way You Think at a CORE Level” at SEMA 2012 in Las Vegas.

To view a pdf file of this article with photos, click HERE.

I-CAR instructor, Autobody News columnist, and shop consultant Toby Chess, AAM, entertained and taught a small crowd at SEMA about how to make more and spend less within the normal daily operations of a collision repair shop.

In the industry since 1969, Chess’ background includes wrecking, restoration and collision.

Falling asleep in Chess’ class wasn’t an option as he kept the presentation lively, heckling those attendees who were sitting in the back of the room and pulling out the ‘ladder of success’ from his attaché bag to kick off the talk.

We know how many uses there are for WD-40® and you’ve probably been using it for many years. But are you aware of all the charity outreach that the company performs every year, through its SEMA Cares vehicles program?




For More Information contact:

CIF Administration Office
(804) 427-6982 Ph

CIF's Disaster Relief Goes Live After Hurricane Sandy


November 20, 2012 - Mechanicsville, Virginia- The Collision Industry Foundation's Disaster Relief Fund is best known for its heroic works after Hurricane Katrina in 2005 as "Collision Industry Relief". Since then, the fund has been active intermittently to support industry people affected by national disasters. Hurricane Sandy is just such a disaster. With Thanksgiving upon us, we are reminded that there are others who really need help.


There are three main areas that anyone can help: Victim Location/Assistance, Volunteer Committee, Donations

"Sometimes finding the victims of disaster is the hardest part of the job," commented CIF Administrator Jordan Hendler. "We have to find those in need and those in the area are the best ones for the job. The disaster fund can help with immediate necessities, or tool replacement for technicians. Many technicians' tools aren't covered by the shop insurance. Often, they cannot go back to work to earn a wage without our help."

People are needed to assist the efforts by participating on the Volunteer Committee. This committee is responsible for locating, assessing and assisting the victims. They also organize corporate donations and participation, as well as reviewing purchases. Any area in which someone would like to volunteer is valued.

Donations are the main driver behind how many people the fund is able to help. CIF President Bill Shaw states, "The donors are crucial as to how far our reach is. Donations of items that will help the victims, such as gift cards for groceries or tools for replacement are always needed. Money is the easiest way for us to purchase specific items for the victims, but any and all help is appreciated."

When Collision Industry Relief receives requests for aid through the website, the candidates are fully scrutinized to determine their credibility and the extent of the requestor's need. A staff of dedicated relief specialists expedites this process.

For information on how to donate or volunteer, please visit the website at: http://www.collisionindustryfoundation.org or send checks to Collision Industry Foundation - Disaster Relief Effort, PO Box 3007, Mechanicsville, VA 23116. Questions can be answered at (804) 427-6982. All donations made are tax-deductible.

About CIF: The Collision Industry Foundation is a 501(c)3 charitable foundation dedicated to raising, managing and donating funds while fulfilling the philanthropic goals and needs of the collision industry and the communities they serve. The foundation was established in 2001 to allow for tax-deductible contributions for industry projects such as Leave Something Behind and Crash Hunger. More information is available at http://www.collisionindustryfoundation.org
P.O. Box 3007, Mechanicsville, VA 23116
Phone: (804) 427-6982

The Collision Repair Education Foundation announced the two winning schools who will each receive a $50,000 Ultimate Collision Education Makeover grant. The winners were surprised at an Oct. 30 reception held at the Las Vegas Hotel during SEMA.