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Ed Attanasio

Ed Attanasio is an automotive journalist based in San Francisco. Ed enjoys sports of all kinds and is a part time stand-up comedian.

 

He can be reached at era39@aol.com.

When I interview shop owners or managers all over North America for various articles, they usually end up asking me the same question.

Some shops have told me Yelp is unfair, unless they’re willing to buy an advertising plan for $300-$500 or more.

Nick Schoolcraft, president of Phoenix Solutions Group (PSG), works with hundreds of body shops to set them up for success when it comes to both their digital and customer marketing.

C.R. (Bob) Bryant is a former combat medic for the U.S. Air Force, a collision repair lifer with a 60-year track record, and a painter with works that have appeared in premier galleries and sell for as much as $20,000.

Micki Hazz Marketing in Newbury Park, CA, is a company that helps body shops and other companies to flourish in the rapidly changing world of marketing, public relations and advertising.

Tuesday, 04 June 2019 18:16

Are You as High-Tech as Your Customers?

No one wants to take their car to a body shop. The customer is either mad someone hit their car or embarrassed, thinking the accident was their fault.

Dave Zamora decided to step away from the Bay Area and its fast-paced environment by opening Zamora Auto Body in Valley Springs, CA, almost two decades ago.

Only 25 years ago, the average body shop's marketing plan involved buying a Yellow Pages ad and sponsoring the local Little League team.

 

I was talking to a group of body shop owners the other day at a trade association meeting, and one said, "I'm not in the repair business anymore; I'm in the computer business!

In the song “Takin' Care of Business” by Bachman-Turner Overdrive, the band offers their prescribed formula for rock star success: "Get a second-hand guitar, chances are you'll go far if you get in with the right bunch of fellows."

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