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Long-Term Success in Collision Repair with Gregg Strandberg

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Gregg is the founder and former CEO of Filterworks USA, now known as Autotality, and someone who’s lived and breathed this industry for decades. From building one of the leading paint booth service and equipment companies in the country to guiding the business through rapid growth and eventually a private equity partnership, Gregg has seen it all.

In this conversation, we talk about how equipment and facility design can become growth levers, not cost centers. We also dive into what it's like running a family business, navigating transitions, and the trade-offs between family ownership and private equity. Whether you're outfitting a shop, building your first location, or thinking about your long-term exit — this one’s packed with real-world wisdom.