Joining the show today is Cinthia Gutierrez, Premium Segment Manager Americas for Automotive Refinish Coatings Solutions at BASF. BASF has been a leader in sustainable innovation, helping collision repair businesses reduce waste, improve efficiency, and meet the growing demand for eco-friendly practices.
In this episode, we’ll discuss why sustainability matters for shops of all sizes, how it impacts hiring and retention, and the latest innovations from BASF that are shaping the future of collision repair. Whether you're looking to lower costs, attract top talent, or position your shop for long-term success, this episode will give you insights on how sustainability can be a competitive advantage.
Connect with Cinthia:
Social: / cinthia-gutierrez-75b624218
Website: https://refinish.basf.us/
