AkzoNobel Expands Kindig Partnership
Published June 22, 2023
AkzoNobel Vehicle Refinish North America on June 22 announced the expansion of its partnership with Dave Kindig. Originating in November 2016, the partnership now expands to June 2027.
In an exciting twist, Kindig is now brand ambassador for AkzoNobel’s flagship Sikkens brand in North America, in addition to the Modern Classikk by Kindig paint line.
“I’m really honored to be given the opportunity to continue as the face of Modern Classikk and now to represent its premium Sikkens line,” said Kindig. “Sikkens is the reason I fell in love with AkzoNobel paint in the first place."
Launched in 2017, the Modern Classikk paint line is based on the Sikkens platform and has grown from an initial pallet of 26 colors to 40 eye-catching colors with the same modern classikk vibe as Kindig himself.
AkzoNobel’s John Griffin, regional director, automotive and specialty coatings, Americas, shares Kindig’s enthusiasm for the continuation of the partnership. “Everything about Dave Kindig exudes talent, quality and excellence,” Griffin said. “We are confident that continuing with him as spokesperson for our Modern Classikk and Sikkens brands will be mutually beneficial.”
Look for more exciting news from this partnership to be unveiled at SEMA 2023 Oct. 31-Nov. 3 in Las Vegas, NV.