Welcome back to The Collision Vision, driven by Autobody News. I’m your host, Cole Strandberg.
Today’s episode is a bit of a reality check in the best way possible. We’re talking about what it really means to run a disciplined, high-performing collision business.
My guest is Doug Higgins, founder of Collision Advisory and former CEO of TAG Auto Group. Doug brings a rare combination to this industry — he spent over a decade at Kroger as a divisional CFO overseeing a $2 billion business, then transitioned into collision repair where he served as both CFO and CEO of a multi-location group. In other words, he’s seen how great businesses are run at scale, and he’s also sat in the exact seat many of you are in today.
In this conversation, we’re breaking down financial discipline in collision repair: what most shops think they know versus what the numbers actually say, where profitability is quietly leaking, how to think about capital allocation, and what it really takes to scale the right way.
If you’re serious about building a better business, not just a busier one, this episode is for you.
Let’s get into it.
Connect with Doug:
LinkedIn
https://collisionadvisory.com/
