Thursday, 27 January 2022 13:51

Lucid to Open Latest Studio Location in Newport Beach, CA


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Lucid Group, which makes advanced luxury electric vehicles (EVs), on Jan. 27 announced the official opening of its newest Studio location at Fashion Island in Newport Beach, CA.

The company recently opened service centers in key markets including Costa Mesa, CA, Chicago and Houston.


This location, the 21st in a growing network of Lucid Studios and service centers, further expands Lucid's presence in Southern California and throughout the country.


"Our latest series of openings help us further one of our core principles: delivering an ownership experience of the highest standard," said Zak Edson, vice president of sales and service of Lucid. "We will continue to expand our physical presence in 2022 in order to introduce as many people as possible to the most advanced luxury EV in the world---all the while providing them with an unmatched customer experience."


Every Lucid Studio offers a digitally oriented luxury experience tailored to each customer's preferences, whether they visit in-person, make inquiries entirely online or combine the two.


Lucid Studios allow customers to experience the brand and obtain information about its products in locations that underscore the company's unique design aesthetic. Visitors who explore a Lucid Studio will get a vision of how the company draws inspiration from the beauty, innovation and diversity of its home state of California.


In addition, Lucid Studios augment the physical experience of seeing and touching a Lucid Air with an elevated digital experience. Using a 4K VR configurator, Lucid's Virtual Reality Experience combines...

...the physical and virtual worlds to showcase seamless personalization of everything from interior finishes and materials to exterior color.


The Lucid Studio design has translated the company's post-luxury design aesthetic into a welcoming physical environment where customers can review options for the full Lucid Air lineup of luxury, high-performance EVs.


This includes the Lucid Air Pure, a very well-equipped model available from $77,400 ($69,900 with potential federal tax credit), through the Lucid Air Touring, which starts at $95,000 ($87,500 with potential federal tax credit), and the Lucid Air Grand Touring, starting at $139,000 ($131,500 with potential federal tax credit).


Source: Lucid Group


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